2013 Fabric Enterprises Will Have More Room For Development.

　　 Shanghai

Make SWAROVSKI in jacquard fabric.

2012 for some Spin In terms of business, it is not a smooth year. For Shanghai Ding Tian Textile Co., Ltd., in this year, but did not stop the pace of development. In 2012, we completed the rapid response standardization platform for jacquard complex design, which made a complex design, production and sales system a soft standardization. It improved the efficiency and speed of 50% of enterprises. It could carry 1000 orders and operate at the same time, so that employees could work more easily and customers could also customize them freely. In today's era of fast fashion, which demands individualization, small batch and quick response, this is an important milestone in jacquard.

With a solid foundation, even though the news of the recent surge in inventory of downstream garment enterprises is constantly coming to the press, sales of clothing are not smooth, and there has been no effect on the orders of the day. Although the conventional products have been reduced, the sales of personalized differentiated products still increase steadily.

When it comes to what difficulties the enterprise has encountered in its development, Chai Fangjun, President of Ding Tian, said that professionals are still lacking, and the development of enterprises depends solely on professional talents, the core technology platform of enterprises and funds. In these three, professional talents play a key role in the progress of enterprises.

Faced with this difficulty, from the enterprise level, the establishment, attraction and training of professional talents echelon has entered the strategic level of the day, and is solid, developing, cultivating and exploring. Unswervingly do it. Now the first batch of college students who have been trained through this process have gradually entered the middle-level jobs.

To overcome difficulties, it is also a process of development. In this process, Chai Fang believes that it is the greatest opportunity for enterprises to continuously invest in the development of Chinese jacquard fabrics to create jacquard products that are superior to European jacquard and with Chinese creativity. Because the fabrics that run cheap, cheap and no added value have been turned to production and development in Southeast Asia. Meanwhile, the products of France, Italy, Turkey and Korea are gradually being marginalized by the fabric enterprises with strong creativity and development capability, which is also an inevitable trend.

Speaking of what breakthroughs have been made in the current situation, Chai Fangjun said: "the technology, brand, sustainability and talents that have been put forward before the China Federation of textile industry have summed up the four directions of development. Now the general direction has been decided, and the next step is to continue to do well in these four directions."

In 2013, Ding Tian will increase research and development efforts in the environmental protection jacquard and Green Jacquard of regenerated polyester, dyed and dyed yarn, which is the trend of the next textile trend. In addition, "becoming SWAROVSKI in jacquard" is an important development strategy in the 2013. Further strengthening the marketing efforts of the network will also be the focus of the new year's work.

　　 WAH PRINTING

Cold transfer is still the main theme.

In the past 2012, in the face of complex and changeable domestic and international situation and severe market competition, gage led Hua Qi printing to unremittingly focus on technology and product innovation, actively readjust the industrial structure, focus on the series development of high-end T-shirt products, and actively develop mulberry silk cotton, Korean printing, cold transfer printing and other fabrics and products, and the sales volume and profit margins have been further stabilized and improved.

Because most of the downstream enterprises of Huaqi printing are some long-term cooperative customers, the news of the surge in the downstream garment enterprises is continuing to be reported in the newspapers and clothing sales are not smooth. In response to the growing demand for downstream products in 2013, Huang Shali, chairman of Huaqi printing, said that enterprises must have strong product development capabilities and continuously improve their service capabilities, such as quality and delivery dates.

Turning to the difficulties encountered in the development of enterprises, Huang Shali admitted that the main difficulties of Huaqi printing include financial problems. Because of the market competition factors, the payment nodes of downstream enterprises have been delayed, which has increased the liquidity difficulties of enterprises. The shortage of labor in enterprises has resulted in a decline in production capacity, which can not meet customer needs in time. The decline in profit margins and the rise of labor and material costs have resulted in the increase of product costs, and the price of products has been restricted directly affecting the profits of enterprises. At the same time, she also gave the coping strategies, first of all, the use of technological innovation and new technology to improve the added value of new products; in addition, strengthen on-site management and quality inspection management, pay more attention to refinement, further improve production efficiency and reduce production costs, improve the efficiency of resource use and scientific management level; at the same time, improve the production and living environment of employees, improve the treatment of employees, and stabilize the workforce.

Overcoming difficulties is also a process of development. In the course of development, enterprises can sum up their experience by overcoming difficulties and increase their ability to resist risks. Therefore, for Huaji printing, the biggest opportunity now is that the real economy has gradually recovered, and the government has further increased its support for the real economy. As long as the enterprise can overcome the current difficulties, improve the management capabilities of enterprises and make breakthroughs in technological innovation, there will be more room for development in the future.

Experience, judge the new fashion, predict the next season's popular colors, fashion, popular fabrics, edition, etc. in addition, we should also sum up the rule: any thing has periodicity in a certain period of time, and the trend of the trend is regular. Enterprises can choose from the numerous popular information to find out the train of thought that is consistent with the actual situation and the consumer of the commodity, discuss and sum up, draw the correct conclusion, and also have a market survey, which is a better way to grasp the trend of the fashion. By tracking and studying the exhibitions and conferences at home and abroad, we can catch the domestic and international market dynamics and study the trend of popularity, and finally achieve the goal of having the authority and leadership in the domestic market and developing towards the international direction. In the middle of 2013, Huaqi printing will be based on years of research and development by enterprises and designers.

In the middle of 2013, Huaqi printing will always pay attention to energy conservation and environmental protection. At present, the international advanced level of cold transfer printing process equipment and processing technology of textile fabrics are introduced. This project is a new technology which integrates environmental protection, energy saving and high efficiency. It solves the related problems of energy consumption, water consumption, time consuming, high cost, rough pattern and so on. In addition, in the development strategy and marketing strategy, enterprises will use the new technology of cold transfer printing, on the one hand, promote the development of industry with technological innovation. On the one hand, they will continue to develop enterprises with the brand idea, create independent printing brand "cool color", casual wear brand "Hadley" and "single goods fashion brand" "GETBUN"; at the same time, enterprises are constantly improving the industrial structure, and set up product development and marketing centers in Shanghai respectively, and build large T-shirt production bases in Shishi, Suzhou, Fujian, Jiangsu, and establish cold transfer printing production base in Fujian Shishi, Jiangsu Changshu and Guangdong Zhongshan.

　　 Hubei Maya

Vertical and horizontal seize the domestic market

As China's worsted fabric and high-grade shirt dyed fabric Fabric In recent years, Hubei Meier Limited by Share Ltd has done a lot of work in "environmental protection fabric". This has also become the focus of the enterprise's work in the past 2012. Zhou Jiping, the company's marketing department, said: "in terms of environmental protection, Maya first considered the environmental protection factors when choosing materials for fabric design. In order to satisfy the aesthetic requirements of product design, it also tried to use organic and environment-friendly fibers such as bamboo fiber, hemp fiber, modal, organic wool, air conditioning fiber, heating fiber, log Tencel, and other natural fibers and recycled fibers. In addition, pollution control, energy saving and low carbon emission reduction will also be achieved in the process of fabric dyeing and finishing.

Because of the concept of environmental protection, in the face of the global economic downturn and the rising cost of raw materials and manpower in 2012, the development trend of Maya has not been significantly affected. Enterprise decision-makers believe that everything has two sides. These unfavorable factors are both challenges and opportunities for textile enterprises. Zhou Jiping explained: "first of all, our product development and marketing strategies are market-oriented, adjust product strategies according to market changes, develop more value-added products, and then tap production costs and reduce wastage within the enterprise. Focusing on both hands has formed a magic weapon for enterprises to win the market.

At present, Maya's market layout is 7: 3 for the domestic market and the foreign market. The domestic market has 6 regions, such as the northeast, East China, central China, Beijing, Guangzhou, Fujian and so on, and has occupied the main force of the sales distribution of Maya. Recently, Maya took part in the "2012 major textile and apparel ten Awards - ten major fabric suppliers" award competition, in order to understand more about the development of the peer, understand the needs of customers, communicate with other enterprises in the industry, and expect to promote new products, so that Maya's new products and processes are understood by more people, thus deepening the recognition of the development ability of foreign enterprises, and is accepted by more and more garment enterprises.

In 2012, Maya took part in the Beijing fabric exhibition in March and the Shanghai fabric exhibition in October, and received many new and old customers' recognition and cooperation intention, and obtained the forefront information of industry, peers and downstream needs. Therefore, in 2013, exhibition marketing will be a promotional channel that enterprises have always insisted on.

For Maya's future 3~5 development plan, Zhou Jiping also interpreted the objectives of the enterprise for journalists: let customers rely on, make their employees happy, and make benchmarks for the industry. At the same time, she further explained: "around this goal, we should establish a joint development mode with 90% of the domestic second-line brand customers in the 3~5 year, continue to carry out targeted development and product services, vigorously develop new raw materials, new processes, enhance the added value of products, strive to enter all the second line brand supply chain in China within 3~5 years, and become the primary suppliers of these brands in 5 years." {page_break}

　　 Nanshan textile

Strong development under the advantages of industrial chain

As one of the leading industries of China's top 500 enterprises Nanshan Group Co., Ltd., Nanshan Textile Garments Co., Ltd. in 2012 launched a super200 wool textile product which represents the R & D strength of Nanshan technology team. It has added a new member to its high technology, high performance products with many innovative products and diversified new fabrics.

In 2012, the key feature of Nanshan fabric is diversification. The main idea of new product R & D is from Nanshan Milan R & D center. With the help of the Chinese design team, it can better integrate with the local market. In addition to woolen textile super200 super fine yarn products, Nanshan has also launched high-tech functional products, anti ultraviolet, cold sensitive fabrics, natural wrinkle resistant varieties, etc. these products are based on environmental protection and the future direction of consumer demand, and the strong black jacquard products and semi worsted products have greatly enriched the product structure of this season.

As one of the few enterprises in the world that has integrated the supply chain of raw materials from Australian pasture to wool production, fabrics, advanced garments and brand operation, Nanshan textile has been vigorously promoting the international development strategy with its strong strength. It has set up raw material supply, R & D, marketing and operation institutions in Australia, Italy, the United States and South Korea, and has established channels for international personnel training and transportation, international advanced information collection and feedback, and global market expansion. In recent years, the brand of Nanshan textile and its independent operation has grown rapidly in China and the North American market. At present, the comprehensive competitiveness and business revenue of Nanshan textile and apparel company ranks three in the industry for many years. It is the largest production base of compact spinning fabric in the world.

In 2013, Nanshan textile will continue to strengthen its R & D and innovation capabilities. Whether it is talent echelon construction or hardware input, the upgrading of technological innovation capability and product mix will meet the future needs of the market and avoid the homogenization of market competition. The fabric research and development mode combined with the brand terminal needs, and even to the research and development of a retail brand's entire product, including the fabric type, the style, and even the matching shirts, scarves, leisure suits and other products, are standing in the direction of the brand operators, that is, the changing direction of the market, the high-speed interconnection of the R & D and the market of the Nanshan, and the better docking of the garment enterprises.

For a long time, Nanshan textile and apparel Co., Ltd. has established a rapid response to the market and strong integration of advantageous resources by relying on clear strategic positioning and advanced management methods.

　　 Huafu color spinning

New value point prying "heart" service

In the face of the current complex industry situation, the global coloured textile industry leading brand Huafu color spinning has integrated the innovation of color, material and process technology. At the end of 2012, it released the FW13 global trend of color spinning, and together with customers, "re looking for the value point".

In 2013, where the economic situation is still not optimistic, the relevant officials of Huafu R & D Center said that the economic downturn, excessive consumption and the gradual depletion of resources made people feel insecure. People yearn for the beautiful poetic pastoral life, ponder how to realize the return of simplicity under the guidance of new technology, and eager for dramatic change, so as to promote the direction of innovation. Therefore, although the current situation does make the industry face serious challenges, it will also spawn textile. clothing Industry's new round of adjustment and opportunities. Therefore, Huafu color spinning hopes to connect upstream and downstream enterprises, hold hands at home and abroad, meet needs and innovate together to find new value points.

Facing the 2013, Huafu color spinning mainly introduced six series of products, including pure cotton series, environmental protection series, cellulose fiber series, appearance technology series, semi worsted series and functional thermal insulation series, integrating natural fibers, natural colors, fashion trends and ecological stories. These product lines not only reflect the general trend of lasting impact on fashion and lifestyle, but also reflect the emerging trend, which indicates the spirit of innovation in the future market and the new needs of downstream customers.

All along, the appearance technology of Huafu color spinning products is one of the highlights. The reason is that enterprises have always been adhering to the idea of taking inspiration from nature and innovating the spinning process, so as to make the fabric appear natural and natural texture effect.

In addition to the introduction of new medium and high quality yarn spun yarn, Huafu also provides new yarn and dyed yarn for customers and launches one-stop service. In addition, the third Huafu cup Chinese color textile design competition jointly sponsored by Huafu and China Fashion Designers Association has added a lot to the development of enterprises in 2012. At the same time, the global fashion trend of Huafu color spinning released every quarter has also become a necessary guide for global brands and designers to choose raw materials and grasp the trend of fashion trend, so that fashion and fabric designers can understand the unique charm of color spinning and inspire their new creative inspiration. As Chen Ling, President of Huafu color spinning, said: "Huafu has established a professional color, material and technology research and development team to study social phenomena, natural environment, lifestyle, cultural evolution and color trends. It is committed to integrating innovation in color, material and technology, and providing volume service for fast fashion in the apparel industry.