China Leather Leather Industry Chain Perfect, Vigorously Develop Belt Brand

< p > according to the statistics of the economic development office of Pingyang water head town of "China skin capital", it was once the belt industry of "a href=" //www.sjfzxm.com/news/index_c.asp "tannery" /a "derivative industry. Now it accounts for more than 60% of the domestic market share, and has become a licensed production base for many brands at home and abroad. The orders received by many enterprises in recent days have allowed enterprises to have a light day this year.

But they are not satisfied with this. Some enterprises say they will build their own brands, hoping to earn their money in their pockets.

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< p > < strong > > "derivative" has been made into about 2000000000 output industries: < /strong > /p >

In the past few years, the town of P has made great efforts to clean up the waste. The tanning industry with an annual output value of up to about 4000000000 yuan has been gradually pformed and withdrawn. The water head enterprises that want to go through the "new life" have switched to leather and leather goods, which are derived from the leather industry and are not the main industries in the local area.

However, even the local economic departments such as the head office of economic development did not expect that the speed of the development of the belt industry should be so fast.

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< p > Yu Bingliang, director of the head office of water head development, revealed that before the comprehensive rectification of the tannery industry, there were only a few water head belt enterprises, but the output value was only several hundred million yuan.

After the tannery industry has been gradually pformed and withdrawn, there are more than 200 manufacturers of leather belts now, with an annual output value of about 2000000000 Yuan and about 200000 employees. There are 1000 types and 80 thousand styles. The speed of development is quite amazing no matter the number of enterprises, output value, pattern and variety.

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Compared with these figures, it is more obvious that the development of the water head belt industry is faster than that of "a href=" //www.sjfzxm.com/ "target=" _blank "," dress less than /a "," a href= "//www.sjfzxm.com/" target= "," P "," shoes ".

According to incomplete statistics of water head belt industry, there are dozens of domestic and foreign brands under the belt of seven wolves, playboys, old people and JEEP.

That is to say, the belt worn by domestic consumers is probably from the water head.

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< p > < strong > the industry chain is perfect and the market is hard to build the attraction of the industry > /strong > /p >

"P" can quickly occupy more than 60% of the domestic market share and attract many brands at home and abroad. The water head belt relies on the industrial foundation laid down by the leather industry and the industrial chain that has been continuously improved, and enterprises have no market retreat after the tannery industry has been rectified.

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< p > according to Le Bo and Vinson belt manufacturing enterprises, the water head belt industry rises on the basis of raw material supply at low cost near the head of tannery, while related packaging, printing, hardware accessories and other supporting industries are quite perfect in the water head and surrounding towns, and the foundation of the water head belt industry is quite solid.

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< p > and in the leather industry pformation and exit is inevitable, the water head and leather related industries such as leather belt, in fact, there is no retreat, or bite the big belt industry, or can only leave the "skin" this traditional product and even leave the water head.

Even if its products are only sold in the wholesale market and can not afford to sell any price, the water head belt enterprises are also fully developing the market, relying on cheap and good quality, the water head belt once sold 2/3 of the products, and 1/3 of the products sold domestically, not only occupy 60% of the Yiwu belt market turnover, but also have the Guangzhou belt Market 20% share of the paction.

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< p > < strong > is not willing to "earn small money", the water head belt should be brand "/strong > < /p >.

< p > from the overseas market efforts to kill a blood route, and now has become a number of brand name brand production base, the water head belt industry seems to have a relatively stable day, but many belt enterprises are not willing to earn only small money for OEM production.

According to the water head economic development information, many water head belt enterprises have been building their own brands, hoping to earn their money in their own hands.

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< p > according to le Bo and other enterprises, belt products are between fashion consumer goods and bulk consumer goods.

The water head enterprises can only get ten of its total value by one or two.

People pursue fashion consumer goods, and more are pursuing its brand.

Therefore, it is an inevitable trend to take the road of brand.

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< p > but only a few companies have really started to build their own brand of water head belt enterprises.

Yu Bingliang, director of the head office of water head development, believes that the water head belt industry also needs to pay attention to the input and construction of information platform and trading channels, bringing the water head < a href= "//www.sjfzxm.com/news/index_f.asp" > belt < /a > in the market outside, so that water head has also become one of the main market of domestic leather belt, which can help the water head enterprise build its own brand.

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