Jinjiang Shoe Companies Flocking To The Market For Money?

< p > soldiers who do not want to be general are not good soldiers. This sentence is put in < a href= "//www.sjfzxm.com/news/index_s.asp" > Jinjiang enterprise < /a > here, it becomes a company that does not want to be listed, not a good enterprise.

In Jinjiang, which enterprises say they do not want to be listed will be fooled.

The a href= "//www.sjfzxm.com/news/index_x.asp" > Anta < /a > 360 degrees creates a successful example of "brand, listing and double expansion of market capital" for well-known enterprises.

Under the demonstration effect, local governments strongly support the listing and financing, providing policies, funds and land concessions.

Domestic and foreign investment banks, PE, law firms, accounting firms and other listed agencies have come to a complete industrial chain.

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< p > and big Brand Company preferred A shares and second H-shares. A middle class enterprise in Jinjiang chose Singapore, Malaysia, Korea, Germany and other "partial door" market financing.

"A share H-share in large enterprises and medium enterprises going overseas" is a consensus shared by Jinjiang business owners.

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< p > these medium-sized enterprises have many common characteristics: they are in the traditional manufacturing industry, the brand is generally known, the production capacity is moderate, and there is no strong R & D capability.

Why companies must be listed and listed? < /p >

< p > the local government replied that listing will help enterprises improve their management level, pform from family businesses to modern enterprises, and promote the upstream and downstream chains.

Of course, this is just the reason for putting it on the table.

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< p > reporter recently interviewed a number of Listed Companies in Jinjiang, local banks and listed intermediaries.

From their narration, the deeper motive force of listing is: the government encourages enterprises to list on the market, one is political achievements, and the two is taxation. When enterprises are in droves, they are mainly short of money and financing difficulties, and there are also many comparisons and blindly follow suit.

And financial fraud, capital mobilization, and even delisting, and then fight to other markets, and so on, are some Jinjiang enterprises or helpless or intentional means of listing.

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< p > the performance of Jinjiang enterprises after listing is generally disturbing.

Take the German market as an example, the four listed companies in Germany have a small stock issue and loose trading, and share prices are basically only half of the issue price.

Many listed companies mentioned management upgrading and market expansion did not appear. After the expansion of financing, the industry experienced overcapacity.

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< p > "there are so many overseas listed companies in recent years that we will wait for liquidation and delisting in a few years."

Xie Luwei, director of the Jinjiang municipal commercial bureau who just retired, told Caixin reporter.

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< p > < strong > circle of foreigner's money < /strong > /p >

< p > "Armani, the world famous brand, do you know? Our factory produces."

An old man who stalls, is proud to be handed to Cai Xin reporter, a pair of white sports shoes marked the world famous brand Giorgio Armani.

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< p > the old man served as a doorman for a factory called golden cock sporting goods, and stalls at the factory gate to sell his factory's brand sports shoes and clothing.

In addition to these 35 Armani sports shoes, all the shoes on the stalls are marked with a cock pattern. At first glance, they are considered to be the French sports brand LeCoqSportif.

When the old man sells products, he does not forget to advertise to the company by pointing out the billboard opposite the booth. It is specially designed to celebrate the winning of the Argentina team in the Chinese Cup Sailing Competition sponsored by Jinji sporting goods company.

50 meters away, a big billboard said another sporting goods factory "cock sports", the logo was only two times more than the golden rooster.

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P, the old guard of the golden cock, told reporters that their products were made according to world famous brands.

Now, more and more companies are storing up and selling goods on their own.

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< p > who would have thought that the Golden Rooster sporting goods company had landed in the primary market of Frankfurt in May this year. The first public offering of 720 thousand new shares was open at a price of 4.10 euros.

According to the prospectus, there are more than 30 regional distributors, 1344 direct chain stores, 102 development and design teams, 23 designers and 8 design assistants. "Since 2005, the company has achieved rapid and remarkable development with unique design, vivid trademark and market positioning."

However, the number of monopoly terminals has changed to more than 700, and distributors are called branches.

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P, who is familiar with the listing process of golden pheasant sports, said that the rooster listing went through several years from the introduction of capital to the final listing, and the target market has also changed several times. The final choice of the German market is because the threshold is low.

In the case of a sluggish German market, the rooster went to 1 million 880 thousand euros (about 15 million 400 thousand yuan).

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< p > this intermediary is currently a senior executive in Jinji. He also helps other companies to be listed agencies, lawyers and accountants.

A similar situation is common in Jinjiang, an investor said.

As far as he knows, there are also professionals from four major accounting firms, who have been employed by high salary to CFO in Jinjiang private enterprises, and have left to Jinjiang for another one or two years.

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< p > in Jinjiang, the overseas listing enterprises such as golden pheasant are not special cases. The development track of enterprises is similar: they start from foreign trade, imitate foreign designs, rely on sponsoring sports teams to expand their brand awareness, and finally go overseas.

In the German market, these enterprises also have the same characteristics: the amount of financing on the market is small, and the paction is few.

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Less than 10 minutes drive from the Golden Rooster factory, the famous sportswear costumes are similar to the golden rooster. They belong to the two or three line sporting goods business in Jinjiang. They are not prominent in the hundreds of similar businesses in the locals. P

Following the trend of sponsorship of China weightlifting team, mingle also took the road of overseas listing.

In July, it went to Frankfurt's advanced market to raise 6 million 550 thousand euros (about 54 million yuan), and the issue price was 13 euros. At present, the stock price is maintained at around 6.6 euros.

But for the company's listing in Germany, the manager of the famous music product manager was surprised. He repeatedly stressed that "we did not go on the market".

He also used the Jordan sports company next door for example: "look at them, do well, go to the market, the result was told."

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< p > Jordan Sports Products Co., Ltd. is listed on the Shanghai stock exchange. In November this year, the securities and Futures Commission has also passed the examination and approval.

However, Nike publicly reported that its trademark infringed the rights of American basketball star Michael Jordan and Nike's Jordan brand.

The incident was rapidly expanded after media coverage. Michael Jordan announced through the US media that he will prosecute the Jinjiang enterprise, claim and request to stop using the trademark.

The listing of enterprises has been stranded, and if it is lost, it may not be able to continue to use the trademark.

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< p > failure cases did not stop the footsteps of the latecomers. Three days after the listing of the famous German company, the fast-moving clothing company of the same town also came.

Yang, the manager of the enterprise, told Caixin reporter that the company planned to go public two years ago and began to go to the Hongkong market and finally went to Germany.

Market information shows that the fast-paced market in Frankfurt's advanced market, plans to finance 5 million 300 thousand euros (about 43 million yuan), the issue price of 5 euros, less than a month after the listing, stock prices fell more than half.

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"P!" "I don't understand! A European listed company can't afford 210 thousand of my debts!" said Wang, manager of Foshan, Guangdong.

He introduced this year to produce $1 million worth of OEM garments for the fast-paced production. After the advance payment was 30% to the account, the follow up payment was slow to arrive.

He has found the fast track headquarters of Jinjiang several times to urge debts, and the boss avoided it, but he had to find a lawyer to bring it to court.

"A company like that is going to cheat."

Manager Wang indignantly said.

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