Wahaha'S European Mall Is Located In Light Luxury, Including The European Two Or Three Line Brand.

"P" beverage tycoon has successfully entered the fashion industry.

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< p > November 29th, "WAOW Plaza" of "a href=" //www.sjfzxm.com "Wahaha" /a "(expanded site selection) group opens shop in Qianjiang New Town on the north shore of Hangzhou river. This is a mall located in the European fashion brand," a href= "//www.sjfzxm.com/news/index_f.asp" light luxury "less than the" mall ". Besides the front line brands such as", "," and ", there are more two or three line brands that have not yet entered China, such as Italy's family house (1850), and Qian Tang, West class women's wear, women's clothing and so on.

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China will be the largest retail market in the world. P is the reason why Wahaha is willing to join it.

Wahaha chairman Zong Qinghou, who is also the richest man in mainland China, denied that it was a commercial real estate investment project Wahaha had bought the 4 storey building where the mall was located.

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< p > in his plan, such a mall will reproduce 100 in 3 years, and will invest 10 billion yuan for it. At the same time, he will encourage Wahaha dealers to join them.

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Zong Qinghou's first interest in the fashion industry was in June, when he led his team to "P", "Italy", "/a", "Spain", "France", "Spain", "France", "Spain", "France", "Spain" and "France" in June, and so on, and so on.

As the first model of the shopping mall, from the site selection to decoration, procurement and opening, the real preparation time is only 4 months.

The decoration in the mall is dominated by black and white, and all the brand shops are unified and simple.

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< p > ANNA, a staff member told reporters that the payment of goods has been cleared and they have been airlifted directly from abroad.

Another staff member said that the price of Prada in the mall was 10% lower than that of the high-end Hangzhou Tower.

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"P" Wahaha brand Director Ren Wei said that most of the stores sold in Europe are mostly European brands that have yet to find suitable channels to enter China. This mode has made the products cheaper than the traditional products sold through middlemen.

From Wahaha's point of view, the operation of this "buying system" partly dispel worries about European brands that are not yet familiar with the Chinese market.

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Less than P, the "buying system" originated in Europe in 1960s. The department stores employ experienced people to establish long-term cooperation with brands, and direct purchase. The typical representative in China is Hongkong's Crawford.

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Zhang Jiapeng, executive director of Rui Yi De and former director of DTZ, China, believes that the "buying system" is very challenging for the Chinese side to operate at present. P

There is a high premium in the price of fashion brand from the brand itself, but it is subject to the mature market in China. The foreign brands of the first and second line are strict on the sales channels, the style of the stores, and the after-sales service. Most of them will choose to open the monopoly stores to better control the quality.

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"P" will be expanded by "boutique investment", but this way is not easy to achieve.

"The characteristics of the Chinese consumer market are polarized, which makes the shopping center either to earn high-end premium or to take the popular route," Chen Limin, chairman of Shengping Taiping, told the first financial weekly. Boutique shopping mall and light luxury meant that it would be a niche market.

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< p > Zong Qinghou hopes that Wahaha can enter the top 500 in the world. However, the main business of the competition is difficult to cross the threshold. Diversification has become a common topic in the past few years.

He told Reuters that Wahaha had to reach a certain scale and that listing would be valuable.

At present, the company has more than 16 billion yuan in cash book cash, which means that he can make more attempts.

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< p > < strong > Wahaha diversity > /strong > /p >

Founded in 2001, P Wahaha children's Clothing Co., Ltd. entered the field of clothing.

In 2011, children's clothing business brought 200 million yuan income to the group, while the group's total income reached 67 billion yuan.

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< p > 2010 Edison brand milk powder was officially launched, and Wahaha began to enter the milk powder industry.

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In 2011, P invested in Hong Kong Venture Capital and attempted to enter the investment field, aiming at mining and other fields.

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< p > 2012, leaving the first European mall, and began to enter the fashion industry. The goal is to open 100 boutiques in three years.

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