Wang Wei'S Wealth Story Of Clothing Foreign Trade Enterprise

In 1993, 17 years old. Wang Wei After graduating from junior high school, he went straight to university with the top scholar in Jiangyin, and studied foreign trade. "10 years ago, when our company was preparing to build it, I did not start any capital at that time, and I had a dream of doing foreign trade." In fact, Wang Wei has accumulated in 2002. He has worked in several foreign trade enterprises for 5 years, and he has some connections. More importantly, at that time, Wang Wei had set a good business goal for his Jiangyin Jiaxiang Foreign Trade Co., Ltd.

"At that time, domestic garment foreign trade enterprises are developing rapidly, but the trend of homogenization of clothing products is serious. Large scale reform of state-owned enterprises Clothing trade The scale of enterprises is very large. They are not afraid of homogenization, but we can not do that. The road to scale is certainly not feasible.

Jiangyin Jiaxiang Starting from that $50 thousand, by 2006, capital accumulation of 4 million ~500 million dollars has been achieved. "Early accumulation is difficult, and it is not easy to find business in large enterprises. But since 2006, the company has found that the time has come for qualitative change.

Wang Wei recalled that in 2006, the homogenization of products in domestic garment enterprises encountered bottlenecks, and the profits of small and medium-sized customers were squeezed by middlemen.

Wang Wei feels that his opportunity is coming. He wants to provide personalized, one-stop clothing service for the global niche customers. At this time, Jiangyin Jiaxiang has made preparations for this. They have accumulated talents and experiences in various links such as production, technology, customer communication, product development and so on. As a result, the company's business started a "blowout".

From 2008 to now, in the environment of the overall fluctuation of the foreign trade situation, Wang Wei's company's profit has kept doubling every year, and its net profit margin has been maintained at 10%~15%.

This is a great thing for many people in the industry. The rise of labor costs alone has dragged on many of the foreign trade enterprises. But in Wang Wei's view, human resources should be the advantage of Chinese clothing at present: "our clothing trade has been developing for so many years, especially in the past 10 years, we have trained a large number of senior industrial workers, which should not be our burden, but our wealth. Those orders that cannot be produced in low-cost markets should be our core orders. "

Wang Wei took out a senior woman's dress and said, "other similar products sell for 20~40 dollars, and our company sells for 299 US dollars or even 499 dollars. The important reason is that the average age of our workers is 40~45 years old. They are equivalent to the private tailors of the customers. The added value of the products can be imagined.

Looking forward to the future of enterprises and industry, Wang Wei said: "the trend of future clothing trade is D2C (Designer-to-Customer, that is, designers to customers), and try to cancel the intermediate links so as to maximize the profits of enterprises."