Shandong Qilu Hongye Textile Transformation And Upgrading Successfully Went Out Of An Innovative Road.

With the rapid change of market environment at home and abroad, the market competition of pure cotton yarn as traditional conventional products is increasingly fierce. As early as 4 years ago, Shandong Qilu Hongye was under the situation of booming production and marketing. Spin The group, whose policymakers realized the potential market crisis, made an unexpected bold move to introduce high technology talents, and implement the transformation and upgrading of product structure, changing from pure cotton yarn to differentiated yarn.

Shandong Ji'nan Qilu Hongye Textile Group Co., Ltd. is a large cotton spinning enterprise with 300 thousand spindles. It has enjoyed a high reputation in the industry for producing high quality pure cotton knitted yarn. In recent years, with the rapid change of market environment at home and abroad, the market competition of cotton yarn is becoming increasingly fierce. The cost of domestic cotton, labor, electricity and transportation has risen sharply, making the profit margins of enterprises smaller and smaller.

As early as 4 years ago, the Hongye group, which was under the situation of booming production and marketing, was aware of the potential market crisis, made an unexpected bold move, introduced high technology talents, implemented product structure transformation and upgrading, and changed from pure cotton yarn to differentiated yarn as the main direction.

Over the past 3 years, Hongye textile company has made bold technological equipment and technological transformation so as to adapt itself to the characteristics of large variety, high difficulty, variety and small batch of differentiated products.

Hongye, which breaks the industry boundary and adopts the practice of "ring spinning + wool, linen, silk and velvet spinning raw material", and once again proves the establishment of the 1+1>2 formula. In practice, Qilu Hongye Textile Group, relying on the spinning technology, experience and market assurance accumulated over the years, boldly innovates the thinking and realizes the smooth transformation of products, and completes the magnificent turn from a traditional cotton spinning enterprise to a high-tech enterprise.

Break through technical barriers and expand independent customer groups

Ring spinning is a very common way of spinning. Natural textile raw materials such as wool, linen, silk and cashmere are not uncommon. Cotton spinning and wool, linen and silk textile belong to different sub sectors in the textile industry. There is a great difference between the technical equipment and the technological process. Spinning yarns with wool, linen, silk and cashmere as the main materials have large technical barriers to spinning.

Qilu Hongye Textile Group has been able to break the restricted area of ring spinning, and adhere to the principle of high starting point, high technology and high difficulty. It has developed and produced cashmere, wool, spun silk, flax, ramie and other natural blended yarn with a natural fiber content of over 80%. In the field of differential yarns, it has had a wide impact on its bright and bright characteristics and the momentum of development from behind. It quickly entered the high-end market and attracted a group of independent customer groups, and gradually established and formed an industrial chain alliance with common research and development, interest sharing and risk sharing.

The differential yarns made of ring yarns and high grade natural fibers containing wool, linen, silk and cashmere have distinctive characteristics and strong competitiveness in the market. clothing Fabric is functional. Clothes & Accessories Sex and style innovation provide broader ideas and approaches. Ring spinning process is shorter than traditional wool, linen, silk and velvet spinning process, less labor and high production efficiency, compared with lower cost and obvious advantages. In particular, wool, linen, silk, velvet and other natural fibers are mixed with other new fibers and functional fibers in a certain proportion. Compared with other industries such as pure wool, hemp, silk and velvet products, this is not only the advantage of cotton spinning technology, but also greatly reduces the cost of raw materials, and provides a new and diverse functional concept for yarn.

Through just 3 years of development and market operation, Hongye differentiated yarn has won fame in the domestic industry, and has attracted great attention from foreign markets. It has become a strategic partner of many internationally renowned fiber producers and brand textile and garment enterprises. What is worth mentioning is that some famous textile enterprises in the United States and Japan have become long-term strategic partners with the Hongye company. The contract of cooperation is signed for 5 years.

According to Li Handian, chairman of the company, although this year the market is cold, but because of the new spinning technology of the new fiber differential yarn has many new ideas and bright spots, very attractive to buyers, so orders have been unable to catch up. At present, the difference yarn with wool, linen, silk and cashmere as the main raw material blended with other kinds of different fibers is shipped around 2000 tons per month, and its output accounts for more than 70% of the production capacity.

To be precise and expert, and to have strong market power.

As a cotton spinning enterprise with 300 thousand spindles, how to make differentiated spinning is not easy. Over the years, Hongye has always done its own development concept by being refined, specialized and strong, and has found the secret of success.

In the process of transformation, Hongye textile always insists on doing essence is the core, doing specialization is means and strengthening is the purpose. "Refinement" means striping for perfection, emphasizing quality consciousness, meticulous management and meticulous service. Whether it is differentiated products or conventional products, to do fine products. "Specialization" means that products should be specialized, technology should be specialized and personnel must be specialized. In the product, we must unswervingly make special yarn, such as wool, linen, silk and velvet. In today's market, yarn such as Tencel, modal, bamboo fiber and other main materials has become a conventional road product, and the enterprises that successfully produce wool, linen, silk and cashmere yarn by ring spinning are still rare. The technology is difficult and the added value of products is high. In particular, the blended snowflake yarn with proprietary proprietary intellectual property rights has strong competitiveness in the market because of its unique style. In addition, the company attaches great importance to the professional qualities of management personnel, technicians and marketing personnel, and must learn expertise and specialization so as to lay the foundation for the company to become a professional differentiated producer. "Strong" is the goal of enterprise development. It is to realize the strong overall strength, strong core competitiveness and the right to speak in the market. {page_break}

"Stabilizing excellent quality, reasonable price and new and unique products is the key for enterprises to attract and stabilize customers." Li Handian, chairman of Hongye group. Qilu Hongye, as a small textile enterprise, has been standing at the front end of the industry after nearly 20 years of hard work, under the leadership of Li Handian, a small business that is not even known to be on the verge of bankruptcy.

　 Implementing brand strategy to create a century of enterprise history

"Brand" is not only an empty noun, but a solid word-of-mouth that has been formed by the market recognition for a long time. Over the years, Hongye group has vigorously implemented the brand strategy on the basis of constantly consolidating management and upgrading the technology level. It has continuously maintained the ISO9000/14000 management system certification qualification, and has won many famous trademarks such as Shandong famous brand and Shandong famous brand.

The R & D of new products will add luster to the brand of Hongye group. The company's original new spinning method, "poly spinning", is a national invention patent. The fabric made of snowflake yarn is colorful and colorful after dyeing and finishing. It gives people a fresh and mysterious feeling. The Shrek yarn developed jointly with DuPont Co is better than other elastic yarns and spandex core spun yarns in terms of elasticity, low cost, washability, acid and alkali resistance, especially after finishing. It is the best substitute for spandex, and can be widely used in elastic fabric. The company has developed and produced a series of high proportion flax and ramie products, and has successfully produced the finest pure linen single yarn 75Nm (45S) at home and abroad. The pure linen yarn produced by the ring spinning can be reduced by 100 thousand yuan per ton compared with the traditional technology similar products, and has obvious competitive advantage in price performance ratio.

With the development strategy of technological transformation, Hongye group's brand will go smoothly. Good products can form a good market reputation. In recent years, the company has invested hundreds of millions of yuan to carry out technological transformation, vigorously improving the level of technology and equipment, and constantly improving the quality and grade of products. In particular, since the financial crisis in 2008, the company has been actively adjusting its structure and changing its structure to seize the opportunity. It has invested nearly 200 million yuan in technical transformation funds. The main process production equipment has reached the international first-class level. The key processes and equipment have been equipped with world famous brand products, and the world's most advanced Swiss test equipment and equipment have been purchased, providing good conditions and reliable guarantee for new product development and spinning technology research and development.

Transformation and development, technological innovation, and actively adapting to the development and changes of the market have made Hongye textile in the forefront of the industry, and the implementation of brand strategy is making the power of enterprises more powerful. Chairman Li Handian confidently said: "we build the core of Hongye brand, is to strive to form a" Hongye products, reassuring "customer atmosphere. market Word of mouth has made Hongye a world brand and made the company a centennial enterprise.