Hermes Settled In The "Jiangcheng" International Plaza, Adhering To The Traditional Handicraft Route.

In 2008, LV landed in Wuhan, looking for a lot of business circles, but eventually opened the shop to the bottom of the Marco Polo Hotel along the riverside road. "Maybe LV thought that only the decoration of the hotel could match it then."

"Wuhan needs a platform, a large commercial project that can meet the big demand of the international market.

Wu Shang Group has to overcome all difficulties and spare no effort to win the world famous brand, to create a top shopping center in China ", the chairman of the Wu Shang Group and the Wuhan International Plaza (project investment information).

Under the guidance of Liu Jiangchao, Wuhan International Plaza was born, and the business leader demanded that "50 years of development of the Wu Shang Group" to represent Wuhan's commercial level is a sense of social responsibility.

The birth of Wuhan International Plaza should not only be a major commercial move of Wu Shang Group, but also become a landmark of Wuhan city.

Recognition of Wuhan is the premise of luxury entering the Han Dynasty. In 2006, Xiao Zhouyun, general manager of Wuhan International Plaza, was in danger and led the team into the luxury field that had never been set foot in.

In 2007, Phoenix Nirvana, adjacent to Wuhan square, Wuhan International Plaza (hereinafter referred to as national wide) rises.

8 floors, a single floor area of 4000 square meters of business area; chairman Liu Jiangchao and general manager Xiao Zhouyun took the project plan personally, led the team to the major luxury brand offices in China, and even went to Europe headquarters for investment.

When he started dealing with blonde foreigners, Xiao Zhou realized that they had the most difficult problems.

Although the leader is a senior entrepreneur in the business community, although the newly established national management team is an old employee who has worked for more than 10 years in the Wu Shang Group, none of them has been involved.

Experience in vendor contact.

"When we arrived in Shanghai, where the headquarters of those brands gathered, they didn't even know where to open the door.

"Holding the business plan, but can not find anyone to talk to," in some second-line or even three line Brand Company door, sitting for half an hour.

Recalling the investment promotion work in 2007, Zhong Ziqin, deputy general manager of Wuhan International Plaza, was filled with emotion.

It was hard to see each other, but the first question of the other side made them stand in amazement: where is Wuhan? "Only by allowing them to recognize Wuhan, can there be further cooperation."

Zhong Ziqin put aside his plan and started a publicity commentator in Wuhan. From history, to the size of the city, the industrial structure, the total population...

"I told them that there are over ten million people in Wuhan. They are surprised that such a large city has never heard of it."

"Recognition of the city is the premise of project cooperation. These brands will be put into Wuhan next year or later."

1881, those brands that already have stores in Wuhan have become the first breakthrough of Guoguang. At that time, Gucci and Ferragamo knew nothing about Wuhan.

Zhong Ziqin can not remember how many Brand Company offices repeat this work: 360 degree of all-round introduction of Wuhan and its business, and finally come up with the business plan to enter the "Introduction" of brand introduction.

Crazy performance, enthusiastic payment of the martial arts people

In September 29, 2007, the first phase of the Wuhan International Plaza opened to visitors. The first time people in Wuhan saw an international second line brand.

On the first floor store of liberation Avenue, the first Cartier shops and Hugo Boss were opened.

Compared with the original brand planning, it is a big drop.

"At that time, Guoguang could only be regarded as a high-end shopping mall with high-end positioning, far from the luxury level."

But it is this group of second-line brands that let Xiao Zhou Yun see the confidence and hope for the future development of Guoguang.

Consumer recognition of the business model and brand acceptance of Guoguang made the Cartier watch store only take a year to sell its sales to the top five in the country. HugoBoss also made its achievements in the past one and a half years.

The first explosion point came from Gucci.

Because of the excellent performance of the first batch of stationed brands, Guoguang has enough resources.

Throw olive branches.

It has only been 4 months since contact and signed the letter of intent, which is very rare in the whole country.

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Gucci opened in early 2009, followed by a string of international first-line brands. Ferragamo, Maxmara, Burberry and Cartier also introduced a higher level of jewelry products.

"Generally, these brands will take at least five years from negotiation to introduction to store decoration.

Chairman Liu Jiangchao once proudly said, "now, we have only completed five years in a year."

The 22 brands on the first floor are all in place, and the luxury level accounts for 8 to 10. This means that the country has basically completed the upgrading of luxury goods, and the prototype of a luxury shopping mall has gradually emerged.

Consumers in Wuhan respond to the brand upgrade of Guoguang with frenzied shopping enthusiasm.

In the first year, Gucci achieved the top five of the same level shops in China. Now the single store efficiency and growth rate are among the highest in the country.

Be a "peacemaker" among brands.

From intention negotiation to formal introduction, Guoguang is also slowly groping for these international consumers. They are no longer just rushing to LOGO. Quality and comfort are the main reasons for their choice.

"At the beginning of the construction phase, we did not know the extent to which these luxuries would meet the demand for hardware."

After countless times of tug of war, Xiao Zhou Yun has seen the degree of "fastidious" of an international brand to the shopping malls.

The exterior walls should be kept clean and beautiful, so the light boxes and billboards will be removed, leaving the brand logo only, and even to distinguish the Gucci yellow facade, the wall will be painted in a partial white color.

Each store has its own lighting, and it is warm or cold to debug one by one.

Every week, special people use instruments to detect the cleanliness of floor tiles and walls.

In May 2008, when the first phase of Guoguang was not opened, a large scale renovation was carried out in the facade and the store hall.

How to keep these brands in the same room and ensure the best business results requires the management and management of the company.

Who and who fit together, who and who can not get too close, the best position should give which brand, how to ensure that the rest of the brand can be satisfied......

This is a more complicated social problem than dealing with interpersonal relationships.

During the first phase of management, the pace of investment has not stopped.

With the introduction of more and more brands, grades and levels gradually move towards the top, the volume of shopping malls in the first phase of Canton has been unable to meet all the brands can be properly resettled, and the two phase plan of Guangguang is ready to come out.