Shoes And Clothing Business Continues To Lead The "Double Eleven" Excellent Shopping Preparation Work Started In Full Swing

With the coming of "double eleven" in 2012, apart from Tmall and Taobao, Dangdang, Cuba, fan Ke, excellent purchase and other integrated and vertical B2C are also actively preparing for November 11th.

The appliance manufacturers are fully prepared for activities design, logistics and after-sale.

Last year, "double eleven" was also known as "Taobao mall" Tmall, the day of turnover of 3 billion 360 million yuan, the package reached 22 million single day.

In addition to the Taobao department, other B2C mall orders also increased significantly, which was launched last July online.

The city's "double eleven" orders broke through 5000 orders in a single day, creating a record high.

It is estimated that Tmall's sales of double eleven will reach about 5000000000 this year.

As "double eleven", shoes and clothing will still occupy a considerable proportion. At the same time, "double eleven" is also a new time for shoes and clothes to change in autumn and winter. The new products of all major brands are basically new, and only wait for "double eleven".

In order to welcome the "double eleven", many B2C businesses have already started promotional activities ahead of time, and the ultra light down clothing of the original price of UNIQLO shop has been reduced to 399 yuan at the original price of 499 yuan.

Many Tmall sellers have also played the slogan of "singles day", many of which have already started 20 percent off sales.

Excellent purchase

This week also launched a full line of new products, "398 minus 50", "men's and women's daily special items" and other activities to meet the "double eleven".

With the "double eleven" approaching, Tmall's home page has been playing out.

Special 50 percent off slogans, "home textiles special to 100 million yuan discount" and other special slogans.

As the representative of shoes and clothing B2C, the online shopping mall will launch several "X folding and sealing" activities, including sports, men's shoes, men's and women's clothing, outdoor and other categories.

Logistics has always been the most concerned part of the "double eleven". After a delay in delivery, a large number of customers complained about some goods. In order to avoid the occurrence of logistics delay, Taobao joint express company fought the "double eleven" this year.

B2C has also made preparations for warehousing and distribution.

Take excellent purchase as an example, it has already worked out a plan with the well-known courier companies such as Shun Feng, Feng Da, Shen Tong, Yuan Tong, etc., and has a full-time distribution team to ensure that the "double eleven" purchase orders can reach customers quickly and accurately.

In terms of after-sales service, Tmall, Taobao and the main B2C are working hard to advance the special training of "double eleven" to enhance their responsiveness.

In order to meet the requirements of double eleven, the online shoe city is equipped with full-time staff. From last week, we have arranged training for relevant personnel, strengthened business processes, and handled pre-sale and after-sale consultation to solve user problems.

At the same time, the "double eleven" leading group was set up within the company, and an emergency team was set up to support the work smoothly.

In addition, the excellent purchase will also release the "double eleven" information through micro-blog, WeChat and other social network channels, and solve the problems that users encounter.

After several years of development, singles day has become an important online shopping activity and consumption climax of the electricity supplier industry. In the coming week, household appliance manufacturers will conduct relevant warm-up activities according to their own circumstances, and the real war will be officially launched next weekend.