The Formulation Of Clothing Promotion Plan Should Be Considered.

The determination of time.

Under normal circumstances:

When to hold the meeting and how long it should be held is one of the factors that must be considered in drawing up a promotion plan.

Generally speaking, the buying behavior of customers will be affected by factors such as season, month, date, weather, temperature, and seasonal factors.

If it is a summer fashion promotion event, the choice of promotional clothing is mainly based on cool drinks, fruit juice and so on. If winter clothing promotions are held, promotional items will choose bedding or supplements. If sales promotions are held in different months of the year, sales in March, April, June and November will be the low season, while May, October, October, and Lei are the selling season. If you choose different dates in the same month, generally speaking, the purchasing power in the beginning of the month is stronger than that at the end of the month, and the purchasing power on weekends is stronger than that on weekdays.

In addition, important festivals are also a favorable opportunity for Business Clothing promotion activities, often as the best topic of Clothing promotion activities.

The choice of promotional clothing.

The purpose of any clothing promotion activities is inseparable from the increase in sales of clothing. At the same time, choosing what clothing as a promotional vehicle has become the key to store promotion plan.

Whether the promotion clothing is attractive to the customers and whether the price is shocking will directly lead to the success or failure of the sales promotion activities.

When choosing a promotional dress, a clothing store can choose some sensitive clothes and choose some less sensitive clothes to form a promotional clothing combination.

This needs to consider the seasonal changes, clothing sales ranking, manufacturers' matching degree, competitors' status and so on to measure, choose the most suitable promotional clothing.

A clear sales promotion theme.

When selling clothing promotions, businesses often draw up a sales promotion theme, which makes it easier to win customers' favor and let them know the reasons for store promotion.

Most stores use festivals as promotional purposes. Of course, shops can also be ingenious in choosing other subjects that other stores do not use, which is more conducive to attracting customers' attention.

Promotion themes often have the effect of striking the finishing touch, so we must draw up attractive sales promotion themes for the entire promotion content.

The choice of promotion mode.

There are many specific ways of promoting sales, such as advertising, price reduction, stall, trial eating, organizing competitions, guessing awards and lottery, time purchase, discounts, VIP cards, spot demonstrations, coupons, etc.

When formulating a specific sales promotion plan, the clothing store must combine certain promotional methods according to the specific purpose of the clothing promotion activities so as to achieve sales promotion purposes.

In order to avoid entering the pure price promotion cycle, businessmen must choose suitable marketing methods and methods.

Budget for promotion expenses.

An important part of the promotion plan is the preparation of promotional budgets.

There are mainly two ways to prepare sales promotion budgets: one is the scale of turnover.

That is to say, based on the annual business objectives, use a percentage to calculate the total sales promotion budget of a year, and then apportion the amount of Clothing promotion activities planned in the year.

The advantages of this method are easy to determine and easy to control. The drawback is that it lacks flexibility and does not take into account the actual needs of each garment sales promotion.

There is another way of accumulating the case by case.

It is based on the promotional activities planned for the year, and each clothing promotion needs specific amount of money, and the cost of all clothing promotion activities is added up to get the promotion budget for the whole year.

The advantage of this method is that it can give full play to the key points of sales promotion through the promotion of clothing sales activities, but the disadvantage is that it is difficult to control the promotion costs. If sales promotion fails to achieve the corresponding effect, it will affect the business efficiency.

Of course, the cost of many clothing promotions of many businesses is not only borne by the businessmen themselves, but also the suppliers will actively cooperate and share part of the expenses.

So the store is drawing up.

We should pay attention to the promotion of clothing sales activities in our clothing sales promotion activities, so as to save as much as possible.