Gold Micro-Blog Leads Micro-Blog's New Marketing Trend

Some people say, "

It's nothing more than writing a 140 character ad copy, finding some popular micro-blog's main hair and letting fans know it! "Micro-blog marketing, I know, is the official micro-blog advertising, and then it's sent to friends to show you!"

In this regard, he was invited to participate in the meeting of Beijing creative and Poly Culture Media Co., Ltd., executive director, "golden micro-blog" brand founder.

"Micro-blog marketing has been improving from theory to practice," he said.

Overall, the current micro-blog marketing shows three trends.

The traditional micro-blog marketing is popular. The main business of micro-blog is to use personal leisure time to help businesses to send messages simply, without analyzing what the target audience really needs to see. The result is that there are few forwarding and comments, basically no interaction, much less achievement.

"Micro-blog marketing is a marketing campaign that is implemented on the basis of careful planning. It must be well organized and professionally implemented, otherwise it will not achieve ideal results."

Zhou Wen pointed out.

Kim micro-blog has an experienced professional team. They tailor marketing solutions to customers based on customer needs and one to one service, and constantly adjust product promotion programs through the analysis of advertising flow effect and regular visits to fans, so that customers can achieve the desired results.

"Before, I once asked a micro-blog main group to do marketing, but simply released some merchandise discount sales promotion information. The number of people who forwarded and commented was generally more than a dozen people. The consumers who actually went to the mall to see products were poor and did not achieve the expected marketing results.

I didn't find the real expert until I found micro-blog.

Through the marketing plan made by micro-blog and micro-blog, the volume of orders in May reached 30 thousand, which is 5 times of the previous volume. "

A person in charge of Taobao mall said.

Micro-blog has fans to interact with each other. The bigger the fans, the better the results. However, if the number of fans covered is the criterion, it will be biased.

In other words, if fans are not potential customers, the frequent increase of information can not promote sales growth.

This is why many businessmen complain about spending money on micro-blog marketing.

"Some service providers always tell businesses how wide their coverage is, but in fact, it doesn't make sense for professionals.

Micro-blog marketing can only achieve success by targeting the target customers for precision marketing.

Zhou Wen said.

Jin Weibo in Sina and Tencent micro-blog has been working with 27000 micro-blog owners, with more than 2 billion 400 million fans. Through the original SNBT technology, we can evaluate these micro-blog main accounts, analyze the users' audiences, and accurately orientate the influence crowd, shopping and consumer groups, white-collar Beauty groups and student groups, help enterprises to communicate and interact with target audience groups on micro-blog, and ultimately help customers find the most accurate propagation path.

The effect of micro-blog marketing is beyond doubt. But to further enhance the effect, we must consider the integration of resources.

In particular, other auxiliary means should be adopted to improve interactivity and interest.

An insipid text, micro-blog, and micro-blog, which interact with interactive elements, are very different.

"For micro-blog marketing, the integration of interactive elements can make the finishing touches. If targeted development of small plug-ins integrated into the market, it can double the marketing effect, which has been proved by our practice."

It not only integrates content with interactive marketing, but also creatively utilizes APP application software to interact with potential customers.

Up to now, micro-blog has developed more than 30000 APP applications.

Through APP software application, equipped with apple, Android, Saipan system, golden micro-blog helps many customers create marketing myth.

From the appearance of micro-blog to the rise of micro-blog marketing and to the specialized micro-blog marketing, in this process, "golden micro-blog" stands for the development trend in the forefront of the industry with its advanced ideas and innovative methods, and becomes the symbol of domestic micro-blog marketing. Its successful experience is undoubtedly an important reference for the development of any industry or enterprise.

In the face of the current surging micro-blog marketing, we have no reason not to give Kim micro-blog more expectation.