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Men'S Wear Designer: Fashion Group Monopoly Market Prospect Is Worrying.

2012/9/21 14:27:00 15

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In today's

High street brand

In the fashion market dominated by large fashion groups, such as Todd Snyder, Richard Chai, Robert Geller, Patrik Ervell, Antonio Azzuolo, Timo Weiland, etc.

Fashion Designer

Can it really take a place in the fashion industry through a fashion show? The fact is that they are not much more prominent than being recognized by some people in the industry or entering some characteristic boutiques.


John Varvatos, the men's wear designer, said: "the market still welcomes new ideas and ideas, but now the market competition is really fierce. There are too many new people in the fashion industry and fewer opportunities, which is very difficult for them."

stay

Men's wear

In the market, only Tom Ford, Thom Browne, Rag&Bone can be truly tenable, while others such as Michael Bastian, Steven Alan, Band of, Rag&Bone, etc. can only be regarded as second tier brands.


But the question now is whether anyone can be qualified for the brand successors of Ralph Lauren, Calvin Klein (micro-blog), Tommy Hilfiger (micro-blog) and so on. At present, there seems to be no suitable person to appear.

Tom Kalenderian, vice president of Barneys New York, explained that when Ralph Lauren and Giorgio Armani (micro-blog) began to enter men's clothing industry, there was no concept of designer at that time, and the market was very unique at that time, and the emergence of these designers was in line with market demand.


But now the large retailers have fully attracted the attention of consumers, and also let independent designers lose their previous luster and supply of capital chain. If Zara, Topman, H&M, Uniqlo, J.Crew, Joe Fresh and other brands can buy clothes that imitate designer's work, then how much space can independent designers have? Simon Spurr, Adam Kimmel, and other brands only go bankrupt in a short time on the market. For them, the competition with large retail groups is absolutely impossible.

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