Children's Wear In Dongguan: Animation Road For Enterprise Development

Compared with the mature animation industry in the north, the situation in Dongguan is relatively simple, mostly in children's clothing. Children's shoes Mainly. In recent days, journalists have visited many Derivatives Product Company in Dongguan's animation industry, and found that Dongguan's animation companies have realized this situation. They want to create animation culture to make up for a single short board.

　　 Most of the derivatives are daily necessities.

Baba Children Products Co., Ltd. is located in Liaobu town of Dongguan, and now has its own brand trademark "Baba bear". It has its own family: Baba bear, father and mother. In addition to children's shoes, there are father child clothing, mother daughter clothing and other parent-child products. At present, the company has 631 terminal sales outlets in the whole country, mainly in East China and Southern China, 80% of the products sold than the exclusive stores, and 20% of the shopping malls and supermarkets.

In Dongguan, enterprises like "Baba" belong to the category of animation enterprises. Although they all have a certain market share, they are relatively single, and all have a swarm of development. Children's wear Children's shoes and other daily necessities. A relatively unusual one is Jin run Electronics Industrial Co., Ltd., a company specializing in the production of headphones. The company has a history of 16 years. Cao Haiping, the marketing manager of the company, introduced that in 2010, they hired a professional design company to carry out a variety of image design for the product, including a variety of headphones including coke red, 3D dazzle, top cool game, Transformers and so on.

　 Want to make animated cartoon to upgrade cultural industry

Over the past few years, a "pleasant goat and grey wolf" has been popular all over the country. The products derived from animated cartoon have been involved in furniture from balloons and schoolbags, which makes Dongguan enterprises realize the tremendous business opportunities brought by the animation culture industry.

According to the "Baba" children's products Co., Ltd. Biao, the Baba bear of their company is very cute, but there is no animated cartoon at present. "Our next plan is to make a cartoon of Baba bear." Yu Biao said that animation will help create and enhance the image of an enterprise, and it is an unknown asset for an enterprise.

In fact, enterprises in Dongguan are also at the forefront. A fashion company at Qiaotou has launched a local original comic book "Zha Zha Ji", which is based on the legend of Lianhu Park and Lianhu legend in Qiaotou town. By way of Clothing brand The integration and packaging of animation derivatives can make the brand image more specific and get more social recognition, and drive the company's performance to rise steadily.