Domestic And Foreign Market Price Fluctuations Lead To Fragmentation Of Clothing Orders

The remaining temperature of the European debt crisis has not subsided in the world. Although the global economy has slowly recovered in an unstable pattern, the market demand for cotton raw materials has led to a huge price gap in domestic and foreign markets.

Under such a huge price gap, the domestic use of high priced cotton

Enterprises' ability to receive orders has declined significantly, and their competitive edge in the international market has dropped sharply.

In particular, Guangdong and Zhejiang's traditional small and medium textile enterprises are facing more pressure.

1000 pieces are changed to 300 pieces.

At present, in the face of the huge gap between domestic and foreign markets of raw material prices in textile and garment market, textile and garment production enterprises bear the brunt. The most direct consequence is the fragmentation of orders for low-end clothing enterprises in China for OEM production.

In particular, Guangzhou, Zhejiang, which rely on traditional OEM production of small garment enterprises gathered in the area, the fragmented trend of orders is the most significant, the greatest impact.

"Our enterprise used to rely on the high price and large volume of foreign trade OEM production to support the family. According to the order of foreign businessmen, we made small profits and made a profit making strategy of" small profits but quick turnover ".

In the past, orders for less than 1000 pieces were not answered, because there was no money to earn.

However, over the past two years, the price of clothing raw materials has fluctuated greatly. Especially in this year's international market, the economic situation is not stable. The orders for foreign trade garments in OEM production have shrunk seriously.

The scale of orders has also decreased from 1000 to 300.

At present, the list we undertake is mostly 100-200 pieces of small bills processed by Taobao. There is little profit, but this is the case.

Because the current business situation can be said to be difficult. We have made two layoffs and reduced expenditure since the beginning of this year.

A few days ago, Mr. Zhen, director of a garment processing plant in Huadu District, Guangzhou, said in an interview that he hoped that the government could step up policy intervention and strengthen macroeconomic regulation and control of the market price of clothing raw materials in the face of the current development dilemma.

Enterprises will soon get out of difficulties.

Listed companies have also been implicated.

Reporters learned that not only small and medium-sized OEM garment enterprises in the raw material market such a severe price, "strong medicine" situation is difficult, such as YOUNGOR listed clothing enterprises can not escape this robbery.

YOUNGOR's 2011 Annual report shows that the total number of employees reduced by 17199 in one year in 2011 accounted for almost 1/4 of all YOUNGOR staff.

At the same time, the company's 2011 Annual report shows that the overall operating capacity of the company has declined and profits have declined.

In addition to layoffs, in order to deal with the "strong drug" situation of textile raw material prices, the trend of export sales of textile and apparel products to domestic sales is also very obvious.

In addition, the reporter found that some of the domestic garment brands were fighting at this time.

Semir, Metersbonwe, seven wolves, Bosideng, Lining, 361 degrees and so on all began to launch children's clothing.

At the same time, Amazon, which has been committed to the online shopping business, has begun to enter the apparel market, and has chosen to enter the high-end market from the beginning.