Fashion Brand Clothing In Early Autumn Goes On The Market After Jingdong'S "Three Kingdoms Killing" Battle Against Qixi Clothing Discount

The beginning of autumn has just passed, and it is still hot in summer everywhere. However, businesses have begun summer wear The autumn clothes have been hung in the most prominent position in the shopping mall.

The reporter visited major department stores and found that although many customers expressed strong interest in new autumn clothes, most of them paid for summer clothes. Because the current price of autumn clothing is quite "overbearing", without any discount. However, according to the reaction of some consumers, more than 100 famous brands of Jingdong Mall Clothing City are newly launched, which is different from the trend of "price is more fierce than tiger" of many new autumn clothing products.

Jingdong Mall, which started with 3C products, is currently the largest online retail mall in China.

In May this year, Jingdong Garment City launched a new line. The clothes inside are not only permeated with the latest international fashion elements, but also adapt to women's body shape characteristics and public aesthetic habits. Jingdong Garment City adheres to the promotion concept of "elegance, vitality, refinement and maturity", and strives to create a confident, elegant and healthy image of urban women, while reflecting the fashion temperament.

It is reported that professional designers of major brands in the clothing city integrate the needs of urban women in pursuit of fashion, carefully design clothing, and give professional matching suggestions, so that they can show different charm in different occasions.

In order to become the best online shopping choice for more fashionable girls, JD clothing At the beginning of the launch, the city launched large-scale promotional activities, which were warmly sought after by consumers. At the beginning of August, the Jingdong Mall Clothing Mall opened again, and the activity of "Autumn Products on New" took off. More than 100 fashion clothing brands, including Angel City, Fashion Uprising, GXG, Handu Clothing House, Joyce, monsoon, Tangshi, Qiushui Iren, joined forces to provide free coupons, new product discounts, and brand group purchases.

Whether it is the fashionable trendsetters who pursue the autumn of Japan and South Korea, the phantom of Paris, the Japanese Mori women who are obsessed with the British style and the forest wizard, or the urban white-collar workers who advocate the beauty of simple elegance and Italian colors, they can find the favorite brands in the Jingdong Mall Clothing City.

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Free coupons from JD stores

The reporter learned that in order to cooperate with the listing of autumn clothing, more than 100 stores in Jingdong Clothing City will give consumers free store coupons. Consumers who enter the store first and receive the store coupon can immediately reduce the price after placing an order, which is 300 yuan for 1000 yuan, 150 yuan for 500 yuan, and 60 yuan for 200 yuan. Consumers who are full of fantasy about new fashion autumn clothes and who are falling behind due to price expectations can take this opportunity to realize their clothing dreams.

"70% discount" for the first launch of new products

According to the reaction of a shopping guide in a mall, the new autumn clothes were not popular with consumers after listing because there was no discount. On the contrary, they were somewhat ignored. Generally, the new autumn clothes are mostly sold at the original price, which is slightly higher. Most of the customers who enter the store just look at it, but not many people place orders.

Off line autumn clothing is now "declining", while online Jingdong Clothing City takes this opportunity to force the launch of new autumn products, and becomes the absolute overlord in the autumn clothing market with the temptation of 70% discount. As the saying goes, women are the ones who please themselves. The clothing stores in Jingdong Garment City with the theme of "Tanabata Festival" have attracted the attention of a large number of fashionable women because of their timely response to the occasion. They harvest beautiful clothes and gorgeous love at the same time.

"50% off" for group purchase of new products

In addition to the above rebates and 70% discount, the "brand group" covering the whole category of clothing department stores is also in the right time for the "Autumn New" discount of Jingdong Clothing City. It is reported that from August 20 to August 31, Jingdong Garment City will promote six major brands every day, with a 50% discount. In addition, consumers can catch all the new autumn clothing boutiques with ultra-low prices, exquisite fabrics, fashionable tailoring and bright design.

As for the discount on the launch of new products, BOE said that "this year, JD will vigorously explore the field of female users. This" autumn products launch "activity is nothing more than an important step to create a" new coordinate of Asian fashion ", but also an important force to conquer the" half sky "market."

Looking at the clothing market this year, it is inevitable that autumn clothing will come into the market earlier and the price will be more expensive. This pair is eager to find new products fashion Talent is a knotty problem, and Jingdong Clothing City's "Autumn Fashion Innovation" has greatly challenged the traditional clothing market both in terms of discount strength and product itself. The cost performance ratio is the biggest advantage of Jingdong in this round of autumn clothing market competition.