The Technique Of Dress Display Is Beautiful And Practical.

Market competition, tit for tat, close combat is inevitable.

Market display is playing an increasingly prominent role in competition.

The key to overcome weakness is to grasp the standards and key points of clothing display, and to innovate and operate actively.

We should pay attention to the following points in mastering actual combat.

(1) vertical display of the same brand.

"Up and down", try to maintain 1 or less specifications of product display.

Avoid multi scale display and lose the overall visual impact of the unit area.

Stores operate more vertical displays, which is beneficial to the operation of this requirement.

(2) centralized display.

Products with many categories are often weakened by stores, classified and displayed, losing the overall publicity effect.

We should try to strive for the concentration and display of the independent exhibition area.

Comprehensive strength.

(3) display of end frame.

Most of the products are displayed in a single specification.

The principle of customer orientation should be chosen to avoid the disproportion of input and output of the ends.

(4) horizontal display in the middle of the shelf.

Eye down about 45 degrees for the central best display position.

Strive for the best position and display the main products.

In addition to special push new products and other tasks, we can use this location to publicize.

(5) full display.

Products should be kept in full shelves, so that competing goods can be prevented from occupying display positions when the goods are short.

At the same time, we should pay attention to the "first in first out" sales principle and avoid unnecessary long term products.

(6) display rack products require no stain, no dust, easy to take out, trademark label is prominent, binding gifts are required to be placed side by side, and attention should be paid to trademarks.

Marked price tag, striving for significant explosive stickers.

Damaged and overdue products, timely replacement.

(some stores over the production period of 3 months require return, timely arrangement of goods, other channels to promote digestion).

(7) display rack display.

Make full use of lighting, background, props and other modeling tools and tools to highlight product image, vigorously publicize the theme of company activities, and enhance the high-end image status of products.

(8) the display of the head.

It should be based on "heaven, time, place, and people".

Day time -- the display of the head should not be far from the shelf display, and it will affect each other, and the addition of multi-point display in the area will impact the vision to form the overall image potential.

Geography -- the display of the head should make full use of the space, and the top of the trapezoid Island display should be set up to promote the image of the king or the theme of publicity activities.

As far as possible, we should add additional packages and advertisements on the product display rack.

The bottom of the pile can be displayed in innovation.

Of course, KT board and image curtain are necessary.

People and meticulous management of promoters, and close communication with store personnel, strive for more favorable stacks and publicity display, use the corresponding display, and timely and vivid introduction of recommended products.

The competition for favorable terrain is to be operated in a professional way, and it is necessary to stipulate its standards and goals.

I do not think what is the best display standard, only the higher and more innovative products and sales promotion are closely integrated with the display goal is what managers want to pursue!

The so-called store structure is the combination of commodity structure and equipment and daily props.

But the same equipment varies according to its industry and the type of commodity.

The use of these display equipment and props is closely related to the display and effect of merchandise display.

1, matters needing attention in commodity display:

(1) stereotyped display = the key points of upward stereoscopic display.

The goods displayed must be consistent with the "front" of the front shelf.

2. The positive aspects of commodities must be oriented towards the side of the channel.

Avoid customers from seeing the baffle plates behind shelves and shelves.

(4) the height of display usually keeps the goods displayed and the upper shelf separators from entering one finger.

The distance between display goods is usually 2 - 3MM.

During the exhibition, check whether the merchandise displayed is correct, and put up billboards and POP.

(2) the key points of placing display and display.

(1) do you want to induce the same kind of merchandise and display the related goods?

Will the colors and design styles be arranged in an easily distinguishable way?

(3) is it a mess to display on display occasions?

Are you worried about stacked goods too heavy and collapsed? Do you use partitions?

Is there too much merchandise in the hands, or too little?

(3) the key points of sticker display and display.

(1) does it hurt the charm of commodities without paying attention to it?

Will all the panels be uniform when they are plaster?

Are the products and equipment attached to them unstable?

(4) does the background material and color that are pasted differ greatly from the commodity and obliterate the charm of the product?

(4) the key points of hanging display and display.

Whether or not we touch the goods and fall down?

Is the hanging product highly appropriate from the customer's perspective? Is it the height that can be acquired by hand?

Is the suspension too much or too low for the pparency of the store?

(4) hang up the display on the channel, will it obstruct the store?

Do you always pay attention to dust and fading?

When different goods are displayed, the way of explaining is different because the characteristics of the goods are different, even the emphasis is different, or the way of display is different.

Therefore, we should pay more attention to the display of commodities and make the best use of the following methods to make your presentation more vivid and to touch the heartstrings of customers.

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2, matters needing attention in commodity display:

(1) quote a moving example.

Let customers feel that they can see, touch and use your products as much as possible.

You can use some moving examples to enhance your product's appeal and persuasion.

Examples such as newspapers and TV reports can be interspersed in your presentation notes.

For example, the salesperson of water purifier can quote the newspaper to report the situation of water pollution in a certain place; the business of insurance can give many examples to let customers feel empathy.

(2) let the customer understand.

We must use the words that the customer can understand in the presentation.

Avoid using too many "proper nouns", otherwise customers can not fully understand what you want to express, because too many technical nouns will make customers feel too complicated and inconvenient to use.

(3) involve customers

When doing the merchandising, we should not only explain the knowledge of the goods to the customers, but also show the samples to him. We should encourage customers to participate in the touch products, try the commodities, and fully mobilize the various senses of the customers to achieve the purpose of stimulating their desire to buy.

If customers want to buy clothes, make sure they touch them with their hands, feel the fabric of their clothes, and scrutinize them.

And then encourage customers to wear them and watch the effects before fitting them.

The more customers are involved, the more likely they will be able to achieve the paction.

(4) understand the concerns of customers.

Understand the customer's concerns and prove that you can satisfy him.

For example, the same car buys different reasons for each buyer, but the result is the purchase of the car.

Some are bought because of the good safety of the car, some are bought by driving comfortably, and some are bought because of the shape of the car that represents his style.

Therefore, to grasp the key points of customer care and to demand carefully to prove that you can fully satisfy him is the key to the presentation.

Commodity display is the most important part of sales appeal. No other activities can deepen the impression of customers. Therefore, the salesperson should welcome the presence of customers with a pious attitude and enthusiasm.