CV, The Famous Designer Of Children'S Shoes And Clothing In Italy, Is Visiting Quanzhou To Guide The Design.

"Not long ago, CV, a famous designer of children's clothing in Italy, came to Quanzhou to take part in the design of the guide."

Recently, such news came out in the field of children's products.

Expert analysis said that since the children's products industry is at the stage of brand development, it is an effective way to directly invite Italy designers to introduce advanced international concepts.

Famous designer "airborne" Quanzhou

"We also want to be in the future.

There are some developments in this field, and the current route is to cooperate with outstanding brands abroad. "

Liu Quan, deputy general manager of small president's children's brand, said that the most important cooperation is actually the design. In this respect, Italy and other countries have the advantage of being mature and fashionable, leading the so-called "professional people to do professional things". This way of cooperation can help enterprises to improve the grade of shoes and improve the brand quality.

In fact, with the help of the creativity of international designers, the innovative products are being recognized gradually in the children's products industry.

Not long ago, "airborne" of CV, a famous designer of children's clothing in Italy, was a signal.

According to Hong Hong, director of the children's brand of Fang, CV is one of the most prestigious fashion designers in the world. She is also a professor at Istitutodi Designdi Torino European Design Institute. She works in children's clothing design for more than ten years. She is good at designing clothes for children under 12 years old, and owns her own fashion design studio and team.

Ding Canyang, chairman of Kasiron, said that the design level of children's shoes and clothing will directly determine the value and brand image of the product. This time, we invited the famous designer of children's clothing in Italy to come to visit and guide, so that we can grasp the latest and most fashionable design styles and design concepts of the world for the first time, and create the most competitive brand of children's products.

It is said that CV's main purpose is to exchange and communicate. As for how the two sides cooperate, there is no clearer plan yet, and everything is still under negotiation.

Industry view: only design is not famous.

"In the field of adult shoes and clothing, 10 years ago, enterprises began to introduce the design elements of Italy."

Insiders said that at that time, many enterprises even claimed to be the brand of Italy, which was invested by Italy enterprises and so on. But the practice proved that those enterprises that simply hyped up with titles did not develop very well at the end, and those enterprises that really advanced the advanced design concepts for enterprises according to the development pace of enterprises finally learned the essence and even developed their own famous designers.

"Today's children's brands are at the critical stage of brand playing, so it is really necessary to rely on the strength of mature international designers."

Lin Dong Liang, President of Quanzhou famous brand research association, said that Italy's design from individual to studio, from shoes and clothing categories to other kinds of industries is quite mature, but enterprises should also realize that costly investment in luxury design is a reasonable measure of output and input, and will form a strong follow-up support.

In addition, enterprises should pay attention to investigating the taste of domestic consumers, and try to cater for the aesthetic standards of target groups, so as to achieve the role of 42 points, and finally form their own style.

Facts have proved that only by building the personality characteristics of enterprises can they occupy more sales share. This is very important for children's brands who are keen on using international design elements.

"Of course, not all industries can and must resort to the design of Italy."

President Lin reminded that enterprises must carefully choose their layout strategy and avoid following suit.