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Is The Exhibition Hall Commissioned Or Operated?

2012/8/2 10:12:00 19

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This and previous years, Exhibition Hangzhou and Ningbo, the Yangtze River Delta region, took the lead in the industry. The output of exhibition management in Shandong and Anhui is essentially different. It is worth pointing out that the pattern put forward by the Hefei municipal government is "entrusted operation", and the Yangtze River Delta once tried "management output". The understanding of the author is that the relationship between the principal and the employer in the former is the relationship between entrustment and entrustment, that is, the simplest relationship. The entrusting party should be responsible to the entrusted party. At least, there should be a statement on the economic benefit, which is entrusted to Fang Youyi, and the latter is a cooperative relationship. The mode is simple: the client expects the entrusted management to transplant the exhibition items held in Shanghai with the project, and at the time, it has attracted a lot of attention, but it ended up with nothing. The reason for the failure of management output mode is very simple. The exhibition projects held in Shanghai will not be transferred to Hangzhou or Ningbo, or to Shandong and Anhui. The fact that the client has started a new exhibition on his client's territory is not as strong as the client. The fact shows that this is a good vision for the client.


But now it is too early to say that it is a successful attempt to delegate business mode to management output mode, because this is the beginning, whether it can be successful or not.



At the beginning, when the exhibition hall was built, the government took the lead and assumed the confidence and attitude that it must win. Today, even the pheasants have not come to several, and found that since the operation of the exhibition hall, the direct economic benefits are far less optimistic than expected. No alternative but to "innovate". So we thought of bringing the exhibition hall to the market. Of course, entrusted operation is a professional and market-oriented means. But if the regional advantages are obvious and the annual utilization rate of the exhibition hall is close to the international 50%-60%, will the local government entrust the exhibition hall to operate?


To put the exhibition hall on the market, at the government level, if the client has managed the exhibition hall well, that is the innovative attempt of the leadership of the local competent authorities. If the management is not good enough, the local government can completely push the responsibility onto the head of the operation company, and it will also fall clean. Strictly speaking, when the exhibition hall was invested billions of dollars, it was suspected of being irresponsible. Even if the government fails to do something good, can private enterprises really bring the exhibition hall back to life in a short time?


The difficulty of Anhui International Convention and Exhibition Center and Hefei Binhu International Convention and Exhibition Center is only a microcosm of the living conditions of various local pavilions in China. In the future, more and more pavilions will be faced with difficult business. This is not a question of developing the Convention and exhibition economy. It is a legacy of the local government's strategic decision.

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