Facing The Stock Pressure, The Sports Clothing Brand Is In Deep Trouble.

The summer discount is stronger than the year-end promotion, because the inventory of garment enterprises is too large this year.

Reporters learned from the city textile and apparel industry association this year.

The inventory of clothing enterprises increased significantly compared with the previous year, especially sports and leisure.

"The chamber of commerce also wants to help member enterprises digest their inventory, but they can't find the right place at the moment."

Last night, Wu Xiuhua, Secretary General of Xiamen textile and garment industry association, said that because of the economic recession, some consumer spending capacity was restrained. The inventory of clothing enterprises in Xiamen was generally higher than that of the same period last year.

As an insider in the industry for many years, Xiamen

Mr. Wang, the brand leader, said that it should belong to the peak season for clothing to be processed. However, the clothing enterprises give less orders to the processing plants and are very cautious, so that the processing enterprises will survive even harder this year.

Mr. Wang said that the increase in inventories this year is not due to more production, but less sales. In addition, foreign trade enterprises are turning to domestic sales, and new clothing brands are constantly emerging, making the competition in the domestic clothing market more brutal.

Lining's annual report shows that its inventory reached 1 billion 130 million yuan last year, almost two times that of 2008.

The stock of other major sports brands is also huge. Anta stock is 618 million yuan, XTEP inventory is 671 million yuan, XTEP stock is 451 million yuan, PEAK stock is 421 million yuan.

Last year, inventories increased by nearly 5 times as much as in 2009, which is even more alarming.

"Last year was not the worst."

Mr. Wang revealed that a sports clothing brand mentioned above has more than 80% of sportswear inventory this year.

Wu Xiuhua also said that clothing inventory is different for every enterprise. The city textile and garment industry association does not have detailed statistics, but it is certain that this year's inventory is indeed higher than that of last year, especially.

Brand names are even more serious.