Humen Strives To Be The Largest Market For Accessories In Southern China

In addition to the annual output value of the 50 billion yuan, there is another ambitious goal for industrial development: to be the largest market for distributing accessories in Southern China.

Around this goal, the government of Humen and all walks of life have begun to act positively: various signs indicate that a state-level garment industry innovation public service platform is brewing in Humen.

On July 6th, Yin Jinghui, deputy director of the Standing Committee of the Municipal People's Congress and Secretary of the Humen Municipal Committee of the town, met with the project team headed by Fu Guangwei, deputy director of the China Textile Information Center, and expressed ardently hope for the construction of the Humen branch of the national textile and fabric Museum, encouraging them to build a high level service platform based on Humen covering Asia and play an important role in Humen's redevelopment.

At the beginning of the month, Huang Yilai, deputy director of the Municipal Bureau of letters and deputy director of the Municipal Bureau of small and medium sized enterprises, and the Humen Municipal Bureau of small and medium-sized enterprises, said that the Humen garment technology innovation center will be established.

National level testing center and other projects.

As an indispensable industry in the apparel industry chain, the market of surface accessories will usher in a new round of development opportunities.

However, reporters recently visited Humen accessories market, the situation is not very optimistic, to create the largest surface accessories market in Southern China, Humen still has a long hard journey to go.

Merchant Stories:

Wo Ya fashion ladies 90% fabric purchased from Guangzhou

We must go far to buy cloth, because Guangzhou goods are all cheap.

From a small shop owner to a factory owner, Hu Jianxun has developed a "typical path" along the clothing industry, and has been in the Humen clothing industry for 5 years.

He entered the clothing market in 2007, opened his first clothing store in the Yellow River fashion city, opened second stores in Fumin fashion city in 2009, and established a garment factory in Weiyuan on 2011 to produce her own brand clothing, "Wo Ya fashion ladies".

Why do we need to go far?

Guangzhou is well stocked and inexpensive.

Hu Jianxun introduced that the wholesale market of cloth in Humen is still dominated by accessories wholesale, and the proportion of cloth wholesale is relatively small.

"Fabrics that can be purchased in Humen are mainly based on chiffon and knitted fabrics, and the varieties are relatively single."

Hu introduced that due to the low price of auxiliary materials, low market entry threshold and low investment cost, the market of Humen excipient market is more comprehensive, while the fabric market is relatively weak.

"Why do I go to Guangzhou to buy cloth? Complete varieties, affordable, convenient pportation and low cost are all reasons for buying cloth in Guangzhou."

Hu Jianxun said that his factory now consumes about 500 fabrics per month and costs about 500 thousand yuan per month. If you purchase goods from Guangzhou, you can make a phone call in second days, which can not only meet the needs of fashion production for various aspects of fabrics, but also produce three goods.

Prices also have advantages.

Although the cost of pportation is increased by 2000 yuan per month from Guangzhou, some fabrics can even save two or three cents per metre.

"Sometimes it's one or two kilometre a day, and this price is sure that the market in Guangzhou is more attractive."

What are the demands of enterprises?

Looking forward to the government's introduction and introduction of cloth manufacturers

"At present, it is difficult for Humen to break the monopoly of cloth supply in Guangzhou."

Hu Jianxun believes that after decades of development, the Guangzhou cloth wholesale market has formed a stable industrial chain. Therefore, the supporting facilities are relatively complete: logistics can meet the needs of supply; new varieties and new fabrics are fast changing, and the varieties are complete.

Guangzhou cloth wholesale market, also has a large number of large enterprises such as Zhongda, a large number of enterprises, a wide range of radiation, great influence.

There are few enterprises in Humen.

"If I want to use two words to describe the difference between the Guangzhou fabric market and the Humen cloth market, the two most appropriate words should be" tens of thousands "and" a handful. "

Statistics show that Guangzhou International Textile City has a floor area of 300 thousand square meters. It is the largest modern textile wholesale market in Asia, with more than 4000 shops, and a collection of more than 3000 domestic and foreign brands.

The fabric suppliers in Humen are mostly concentrated on the 1 floor of the international fabric market, no matter the market area or product, it is far from the Guangzhou Textile City.

"I want more."

And docking with manufacturers in Jiangsu and Zhejiang provinces, attracting a number of manufacturers to set up direct sales outlets in Humen to enrich Humen cloth varieties.

Hu Jianxun believes that at present, some fabrics in Humen are imported from Guangzhou, and the price is definitely higher. If the government is guided to build a garment enterprise and docking with the Jiangsu and Zhejiang fabric manufacturers, not only the fabric market will be more competitive, but the downstream clothing enterprises can also reduce product prices and enhance competitiveness.

The faux fir shop is afraid of being owed.

In the era of "small profits", we need to establish a good faith system.

Ma Yunhui, a local cloth distributor in Humen, has opened a square leather imitation shop in the fuming Taixing cloth market, mainly engaged in the wholesale of shoes, leather goods, bags and so on.

In 2007, Ma Yunhui introduced the cloth wholesale business at the beginning of the year with his friend's recommendation.

After nearly half a year's struggle, he has accumulated a steady number of customer resources and gained a firm foothold.

Business dilemma:

Competition intensifies, profits are squeezed.

"Cloth wholesale market this piece, I feel now has entered the" meager profit era ".

Ma Yunhui said that with the rising of e-commerce, wholesale prices of cloth are becoming more and more pparent, and market competition has intensified. Wholesale profits have been greatly reduced.

"This year is relatively difficult to do, the market is not good, the impact of the economic crisis has not yet been completely eliminated."

For Ma Yunhui, the rent of the store is the most expensive and occupies a large part of the cost.

However, he is more worried about business integrity.

"In 2008, a clothing company owed me 50 thousand yuan of money, which could not be recovered for nearly half a year, which had a certain impact on my business."

Nowadays, Ma Yunhui does not dare to give credit to the clothing factory.

Moreover, once the manufacturer delays payment, he will be more nervous.

Future outlook:

Enlarge the market and establish a reputation system

For the development of the wholesale market of cloth in Humen, Ma Yunhui believes that the government should guide enterprises to expand market share, provide a fair trading environment for enterprises, and establish a fair and honest credit mechanism.

"If we want to make the fabric market bigger and stronger, we must first make the cake big enough for everyone to eat separately, which requires the government to guide and support the development of the enterprises."

Compared with these, Ma Yunhui believes that it is more important to establish a fair and honest credit mechanism.

"50 thousand yuan of money, for a small business business, the blow will be very big."

He expects the government to intervene in market management and establish a complete credit mechanism in the process of paction. This can not only provide a fair trading platform for the market, but also make the market management more standardized.