China International Home Textiles Creative Design Competition Held Ceremoniously

In July 6th, entered the 2012 China international household.

The venue of the competition is just like a professional design institute. In the front of it, there are 1104 designs, including 204 of them.

The 7 expert judges present cautiously and cautiously search for resurrection works from more than 1000 works, for fear of missing or missing any talented designer.

Creativity or application?

After a whole day's intense and intense discussions and discussions, the best creative design application award and gold and silver bronze award entries surfaced, and 7 judges revealed excitement and joy, and at the same time breathed a sigh of relief.

The joy is not to miss a good work, but to breathe a sigh of relief is because the whole process of evaluation is like a confrontation between the academy and the real school. The academy should be creative and lead the market. The practical school must be practical and attract the market, but finally the judges have reached a consensus.

As the old judge of the Chinese textile design competition, Xu Hangjian, the director of the Chinese home textile design center, has a feeling: "the home textile design competition has gone through 10 years."

Compared with the past, the application rate of entries is much higher than before, and more emphasis is placed on the process, but there are also some shortcomings. For example, there are few works designed to inherit traditional culture, and many works are too tedious and thick.

Designers should not only cater for the market, but also guide the market, and many works that emphasize individuality can only catch the eye and do not create a new experience like Jobs's apple.

Before the design of a dragon and phoenix pattern, there was a difference between the academy and the practical school. The school thought the design was too old, and the innovation was not enough. The practical school thought the design was full, and the work used traditional Chinese elements to embody a beautiful atmosphere.

Gong Jianpei, deputy director of the dyeing and clothing department of the school of design, Nanjing Arts Institute, said: "we are not looking for works to be put into use immediately, but we need to find creative highlights.

The so-called creative design should not only be graphic design, but should be designed for consumption needs and lifestyle changes.

"Creativity requires patience and devotion," he said.

There are some deficiencies in the works of student designers, because they do not understand the market and do not understand the style of enterprises, but their own advantages are that they are not limited, which can complement each other with business designers.

In addition, creativity also requires investment in capital. Joint development projects between enterprises and colleges are very helpful for digging deep ideas. "

Sun Kai, a teacher at Beijing Institute Of Fashion Technology, agrees: "the innovation and progress of the competition is not big enough, and originality is not enough. This is a problem that businesses and colleges need to face together.

In these more than 1000 works, most of the works focus on the design of flower and color, while the processing of products and fabric texture is very poor.

Sketch competition is not only the image of light, but the visual effect of the product, and few designers reflect the rich changes in the fabric.

True innovation should be divided into four aspects: pattern, fabric appearance, form innovation, and furniture design.

"The biggest problem with this work is that designers do not have enough understanding of the theme of this competition.

I think "Gui Shang" is the classic fashion, and most works fail to show luxury and classic.

In addition, the design is feasible, and many students' works are difficult to connect with the market.

Every year, the application rate of these entries in the low-end enterprises accounts for 50%, and the application rate in the middle end enterprises is 10%, but for the high-end enterprises, it has no applicability at all.

Enterprises do not pay no attention to innovation, but simply do not have innovative products suitable for high-end market.

Students should study the historical and cultural elements of color and Chinese classics. History is a good material, and color is the best way to catch people's eyes and attract consumption.

The actual combat Faction represents Hangzhou city Kolda textile decoration Weaving Co., Ltd.

Wang Fang, director of the Department of costume design and design of Donghua University and manager of product research and Development Department of Fujian Jia Li Si Home Textile Co., Ltd., Chen Juan, put forward: "in the works of this competition, although the topic of home textiles is not high enough, there are still some good works among them, and it is suggested that the organizing committee can further clarify the theme in the future."

Zhu Weiqiang, Secretary of the Party committee of Xu Cun town, Haining, Zhejiang, said: "now is the critical period for the pformation and upgrading of the home textile industry. Creativity is the foundation for industrial upgrading, and production technology is the guarantee of industrial progress.

The most consistent feeling of the judges is that designers do not know enough about Chinese traditional culture.

Traditional culture can not be ignored

The subsequent cloth design competition was relatively relaxed, and the other 7 judges selected 60% outstanding entries from 277 entries, and selected 8 single prize winning entries from these selected works, and these works will be unified to Nantong to participate in the final.

This competition has attracted the participation of competitors from various countries and the Korean judges. This makes the cloth design competition appear to be full of international norms.

Jin Hongzhu, deputy director of the Korea quilt Research Institute and Jin Yuanshan, deputy director of Specialized Committee's color and art research in China, said: "the overall level of the fabric works is higher, especially the quilt works. The whole competition is very international."

Jin Yuanshan continued: "at present, the overall level of Chinese fabric products has surpassed that of South Korea. China is very good at fabric processing, but there is a certain gap in the finishing process with the international standard.

In the entries, some of the designs are imitated.

I think Chinese traditional elements should not belong to museums only. "

Zhang Guoreng, a senior home textile designer, said: "good design should incorporate many elements to arouse the audience's sympathy and feel the rhythm in the aesthetic process.

Nowadays, most of the products in the market are dominated by neoclassical patterns.

Because of its strong usage, American style has always been a hot spot, and Chinese elements are rarely used in the market or in this competition, but I believe the beauty of Chinese traditional culture will be more recognized. "

"National culture needs to be expressed through the brand as a carrier, and the process of the rise of national culture reflects the process of economic development of a nation.

Only by strengthening national culture is it possible to embody high-quality national elements in more products. "

Li Jialin, Dean of the school of art and design, Zhejiang Sci-Tech University.

Jia Jingsheng, a professor of Academy of Fine Arts at Tsinghua University, who is also a multi competition judge, said: "it is undeniable that with the use of new equipment, our craft is becoming more and more developed.

However, in contrast, the intensity of pattern innovation is obviously insufficient.

Designers should jump out of their own fields, look at the elements of home and indoor, and learn more about the changes in the outside world and nature, so as to inspire them.

The entries are lively, less serious, more casual, less symmetrical, and more foreign elements.

Designers know little about their own culture, lack of in-depth study, copy cultural elements, and have no creativity.

At this point, Xiang Shuwen, chairman of the acco home textile company and Zhu Yangang, vice mayor of Xu village, Haining, agreed. Xiang Shuwen said: "nowadays, the market is popular in Europe and the United States. If we go with the market, we will ignore traditional Chinese culture."