Guangzhou International Fashion Exhibition Trade Center Opened, And Guangzhou Garment Copyright Trading Center Was Established.

As the largest clothing production and trading center in the country, Guangzhou will have its own clothing copyright trading center. Recently, Guangzhou International Fashion Exhibition Trade Center (hereinafter referred to as "FTC") European and Korean clothing The Museum of fine arts was officially opened, and the Guangzhou clothing copyright trading center was formally established. The center will provide clothing designers with a place for the display of clothing and clothing copyright transactions, so as to facilitate the docking between designers and garment manufacturers and the transformation of design results.

It is reported that at present has attracted COCO, HAPPY CHANCE, D.Asleey and other nearly 200 Chinese, European, Korean and other countries and regions designer clothing brands stationed, of which Korea accounted for 60% of the brand.

　 Guangdong lacks famous independent brands

"There are many excellent fashion designers in Guangdong, but they have not turned the advantages of these designers into brand resources." At the founding ceremony, Zhu Qingguo, director of Liuhua company, Guangzhou Liuhua World Trade Center, said many designers and Clothing enterprise The boss's cooperation has not played its due advantages, and many enterprises still do not attach enough importance to clothing design, making Guangdong's clothing brand style difficult to set. The establishment of Guangzhou clothing copyright trading center will hopefully change this situation.

Li Kailuo, an economic research expert in the famous fashion industry, also believes that in recent years, although the brand awareness of Guangdong clothing enterprises has been constantly strengthened, the main advantage is to compete with international brands through low cost advantages, and lack of a real sense of international clothing brands. "Enterprises are mainly low-level imitation and plagiarism. At the same time, local governments lack strong guidance for the industry group, too much in pursuit of "quantity" and ignore the "quality" of enterprises. He said that with the increasing openness of the clothing market and the increasingly fierce competition, Liuhua clothing is undergoing a transformation from traditional single brand competition to brand competition of subdivided brands, and from traditional brand building to systematic brand management.

　　 Help improve independent design ability

Market downturn, slow sales, coupled with rising costs, made Liuhua clothing wholesale industry enter the era of "big inventory". Since the first half of this year, clothing enterprises in Liuhua mineral trading circle in Guangzhou generally reflect fewer orders or single quantity, lower profits and greater pressure to survive. However, a reporter survey found that quite a few of them have independent design and R & D capabilities, and have their own marketing channels and enterprises with better team and brand development.

In this regard, Li Kailuo said that in the past, the era of designing a beautiful LOGO, playing a loud name or designing "explosive money" to brand is gone forever. The construction of self created brand involves scientific operation of technology research and development, brand promotion, market sale, after sale service and company management. It is a systematic project and requires a lot of manpower, material resources and financial resources. These are not acceptable to ordinary enterprises. He stressed, "we must rely on the government to set up a platform to support enterprises in creating brand names." Earlier, the government of Yuexiu District of Guangzhou has put forward various resource elements to integrate Liuhua - mineral spring clothing Park, and increase the intensity of R & D, design, creativity, display and marketing. Clothing industry The high-end nodes of the chain and value chain will bring the high-end to the low end and realize the upgrading of the entire garment industry chain.

It is reported that in order to further promote Liuhua garment industry to China's way of design and creation, Liuhua business circle will also set up an international designer club and an international popular information research room in FTC, inviting the association of fashion industry designers to enter and participate in international publishing and exchanges. It will become the international fashion and popular information source, and grasp the fashion information discourse power, and establish Guangzhou as the core of the world's sixth fashion capital after Paris, Milan, London, Tokyo and New York fashion capital.