The Stronger National Style Comes, And The Rise Of National Embroidery

Apply elements of Zhuang brocade, Miao embroidery and Yao embroidery to automobile accessories, household appliances and porcelain products

Guangxi National embroidery Cultural "cross-border" excellence

Although Zhuang brocade is one of the four famous brocades, the pattern of Zhuang brocade woven from cotton silk is not exquisite enough. In the eyes of ordinary people, Zhuang brocade can only be used as wall hanging. However, at the soon concluded 8th China (Shenzhen) International Cultural Industry Expo (hereinafter referred to as "Shenzhen ICIF"), the element of Zhuang brocade was applied to evening dresses, which made people look dazzling. This highly praised "ethnic style evening dress" craft product was jointly designed by Guangxi Weaving and Embroidery Development Research Association and Guangxi Jinzhuangjin Culture and Art Co., Ltd.

Surprise: the product integration into the auto show is very popular

Guangxi's national culture is rich and colorful, but some gorgeous patterns of Zhuang brocade, exquisite Miao embroidery and Yao embroidery products have been hidden in remote mountain villages and villages, unknown to the world. The greeting card of the president of Guangxi Weaving and Embroidery Development Research Association and the general manager of Jinzhuang Brocade Company organized folk artists of Zhuang Brocade, Miao Embroidery and Yao Embroidery to design a batch of bamboo fans, car decorations, household goods, etc. with both national flavor and fashionable style, which were widely praised in Europe and the United States.

Last year, the Ministry of Commerce invited Guangxi Jinzhuangjin Culture and Art Co., Ltd. to participate in the foreign service trade activities. In the foreign trade exhibition hall in Las Vegas, America, the spotlight is shining brightly, shining on top cars. The car decorations with national characteristics from Zhuang Township, China, look tender in the metal world: Zhuang brocade pillow, Miao embroidery paper towel box, Yao embroidery rearview mirror decorative cover, presenting a colorful ethnic village scene in the car, attracting many businessmen to visit. Later, at the British Business Product Promotion Conference held in London, the original ethnic household products of Guangxi designed by Jin Zhuangjin were again welcomed.

At last year's China International Trade in Services Fair, Guangxi ethnic groups Embroidery crafts It has attracted many home appliance exhibitors, who hope to apply ethnic elements to refrigerators, air conditioners and other home appliances to make them more beautiful and fashionable. This has broadened the idea of developing ethnic products for greeting cards.

Eye catching: strong clothes are bought as soon as they appear

At the Shenzhen Cultural Expo held in May this year, eight Guangxi girls in national costumes attracted people's attention as soon as they showed up&mdash& mdash; Zhuang brocade becomes the lace of black evening dress; Miao embroidery pattern is presented on indigo blue cloth; Miao Jin has become the decoration on the waist and leg of the lantern trousers&hellip& hellip; Compared with traditional national costumes, these national costumes are not only convenient to wear, but also fashionable.

　　 "Among the 11 ethnic minorities living for generations in Guangxi, black cloth and blue cloth are the main colors. When we design a series of ethnic fashion clothes, we still continue to use this color, and use modern aesthetic concepts to re cut and match, so that Zhuang brocade and embroidery elements become the embellishment of the clothing. At the Shenzhen Cultural Expo, there was a set of Zhuang costumes with great charm. The model just put on the upper body, It was bought by a female guest. " Yesterday, the card introduced to the reporter. She said that this Shenzhen International Expo is just a test of the water, and she will work with the design team to design and produce more personalized national fashion clothes, and create Guangxi's own clothing brand.

Outlook: boldly cross the border

In 1997, the greeting card who had been engaged in cultural work for many years resigned and began to learn the knowledge of embroidery. In the following years, she visited the minority villages in Yunnan, Guangxi and Sichuan, and collected nine boxes of minority brocades, embroidery and clothing. According to the greeting card, there are fewer and fewer folk artists engaged in ethnic embroidery, and the most traditional ethnic embroidery and costumes are losing a lot. "If the original ethnic costumes are not protected, the real ethnic costumes can only be seen in pictures and museums in the future." The greeting card said with concern. Therefore, the greeting card wants to design a variety of cultural embroidery products and create ethnic etiquette cultural products with Guangxi characteristics by exploring the folk customs of ethnic minorities in birth, adulthood, marriage, birth, full moon, birthday celebration, etc.

In this regard, Mr. Li, director of Guangxi Cultural Development Research Center, said that the key to developing ethnic cultural products is how to apply ethnic elements to daily necessities and achieve personalized and differentiated management. Like national embroidery, high-level collections of Zhuang brocade can be designed and produced, and popular ones can be "cross-border" applied to mobile phone cases, porcelain, laptops, home appliances and other daily necessities.

At the Shenzhen Cultural Expo, Miao embroidery bamboo fans Zhuang brocade The package has attracted many Indian purchasers.