News Marketing Promotes Ripple Of Clothing Business

In twenty-first Century, with the rapid development of the Internet, all kinds of commodities moved from line to line.

Products are more prominent.

In the past, when people bought clothes, they would go around the big shopping malls with three goods. Nowadays, as long as there are computers, they can fully meet their needs online.

Authoritative media reported that the B2C platform Tmall clothing category will achieve a turnover of 60 billion yuan.

There is no doubt that the development of the Internet has caused a huge impact on the traditional clothing line marketing mode.

Su Huiyan, a senior analyst at Ai consulting, analyzes: the multi-channel operation of the electricity supplier makes the information flow, capital flow and logistics in the clothing industry get faster turnover and shorten the life cycle of commodities, thus providing consumers with more samples and more yuan products.

The trend of fashion war.

On the other hand, the Internet is a vast ocean. It is easy for an enterprise to enter the ocean. But how can it ripple in the ocean?

Famous in China

He Ming, the director of corporate communications and operations, analyzes: with the further narrowing of the living space of the traditional enterprises, the fierce competition, the diversity of customers, the low prospects of the industry and the drastic change of the market structure, the crisis stage of "industrial pformation" has become increasingly prominent.

Going to the Internet is not only the clothing industry, but also the strategic direction for all industries.

If we compare the Internet to a vast ocean, then the advertisements of the famous websites are like the luxury cruise ships in the ocean.

Enterprises are qualified and capable of stepping into the "luxury oil tanker", but this is only a small part, and most enterprises are unable to meet their own constraints.

News marketing is a more effective way to promote internet marketing. Although it is a small boat in the whole sea, if it is used properly and persisted for a long time, it will also bring forth ripples.

With the development of the market, the market of news marketing has become very mixed. The quality of service has been mixed. Even malicious competition has occurred. The malicious competition of prices has led to a decline in service price and speed, which has made the company lose its confidence.

Through the successful cooperation with many clothing and clothing business customers, the famous domestic news and marketing organization has discovered its own service concept:

1. rapid and rapid dissemination.

Compared with traditional long service cycle defects, Lu communication starts from itself and optimizes the process.

Strive to be quick and quick so that the news of the enterprise can be disseminating effectively in time.

2., tailored for the enterprise intimate news marketing soft Wen promotion solution.

Whether for large listed group companies or small and medium-sized enterprises, the Lu communication will discuss the solutions according to the requirements of the enterprises themselves.

For small and medium-sized enterprises with limited budgets and unsound and unsustainable communication cycle, the "SME marketing package solution" is launched to help enterprises plan for overall planning, news writing, news release and effect monitoring feedback, so that SMEs can get professional and practical services, saving time and effort.

3, the "five star" communication solution.

The "five star" communication solution provides a complete communication solution for the whole year's communication strategy, media strategy, manuscript planning and writing.

According to the specific needs of customers, we develop targeted news marketing service plan of human nature, so that customers can plan their pace of communication in a planned and step way, and help customers build up a complete PR communication system step by step through flexible service.

"Five stars", or "five hearts", in the five star communication solution proposed by Lu communication and communication.

Deep meaning is: caring, careful, reassuring, attentive and carefree.

Let the information dissemination of enterprises without worries!