Luxury Brand Dolce&Gabbana Opens Up A New Marketing Strategy For Children's Wear Market

D olce& G abbana closed the series of D & G, but now it will launch the first brand in July this year. Children's wear Line. D olce& G abbana children's wear is located in a 0-10 year old baby. The product line includes daily wear, underwear, swimsuit, accessories, shoes and so on. Although the style and materials are luxurious, the emphasis is still practical.

Designer G abbana said, "although I know little about the world of children's clothing, there are 3 children aged 2 to 6 years old in D Olce's family. They will become the source of inspiration for our design. The children's wear brand continues the luxury of the main line, but it also emphasizes practicality. For this reason, we have heard many mothers' suggestions. This children's wear line is an extension of our main brand from product, design, technology to positioning. This is also our tribute to the brand tradition of Italy.

It is understood that the new series of children's wear will include everyday casual wear, underwear, beach wear, accessories and shoes. Among the most concerned are lilac purple, evening dress with sequins, a mini tuxedo with a spotted bow tie, a coat of velvet fabric, and some designs influenced by Baroque style, such as angels and flower patterns. skirt A Chinese silk shirt decorated with white lace.

There are avant-garde idols in the adult fashion world. The children's world also has its own FashionIcon., the three sons and seven princesses of Miranda Kerr, the son of Tom, and the handsome little fat man. These cute little people are more popular with photographers than adults in Iicon. They can become the world's attention trend baby, in addition to the famous father and mother, born a beauty or handsome son, and indispensable is the whole body up and down bright brand. It is said that Tom has made more than 100 pairs of famous brand leather shoes for love girls, which cost up to one million yuan.

These children's Icon have brought a hot brand of children's clothing. Now, big names are marching in. Children's wear market This is almost the most surprising business activity. From D IOR, Burberry to RalphLauren, M arc Jacobs, almost just a moment, O scardelaR enta, Fendi, scardelaR, and other brands not only set up children's wear sub license, but also uninterrupted expansion of their children's clothing shop. In addition, Paul Sm ith launched its first series of newborns to 14 years old at the end of 2010, priced between 34 and 250 pounds. In 2011, G UCCI officially released its first children's wear series for the first time, continuing the brand's consistent style and features. Children stroll easily in the charming forests or run wild in endless fields, emitting artless smell.

On the T stage, the performance of the big children's clothing is also excellent: Chanel, JeanPaul G AULTIER began to be delighted to invite children to help. The small size and lovely Mini windbreaker and lace dress are the replicas of the advanced garments. The M issoni and children's wear series, known for their stripes and knitted series, also use the sign elements unpolitely. Burberry, one of the pioneers of luxury children's clothing, is also good at extending the history of his brand and classic works to children's clothing.

　　 Brand of children's wear The positioning is much cheaper than the adult outfit. Burberry's children's button coat is priced at 10000 yuan, M issoni's children's T-shirt is nearly one thousand yuan. At this high price, how many parents are willing to smash money to buy brand-name fashion for their children? In fact, the sales of children's clothing of all major brands are not ideal, including the first launch of children's wear series Burberry.. Why do they enjoy this matter? Reporters believe that in a sense, the big brands have developed children's clothing series in a new round of marketing strategy under fierce competition, which is a way to occupy the market and brand publicity, and they do not really want to earn much money from this business. Most children's clothing is the mini copy of adult wear. The cost of design and production is not high. If it can be passed on to you through the deduction of the world trend baby, it is not only children's clothing itself, but also the best publicity for the main line brand. Because of the followers such as Tom, Beckham, sweet girl and so on, their children become the best advertisement of the brand.