Shandong Huantai Jiangchen Fashion Makes Every Effort To Build Its Own Brand

In June 28th,

The direct selling shop of the brand is located in the Zibo commercial building, which is the thirty-fifth direct shop opened by Jiang Chen fashion in China.

From simple processing of foreign trade to opening up two domestic and foreign markets, from OEM to the creation of its own brand, Jiangchen fashion has got rid of the way of "OEM for others and exports alone". It has jumped from the lowest end of the apparel industry chain to the top of the industrial chain, and has explored a new road of pformation for the city's textile enterprises.

I came to Jiang Chen in Tangshan Town, Huantai county.

In the production workshop, when sewing machines work, the click of "click" becomes noisy, and the workers are busy.

Liu Ming, the company's chief financial officer, told the author that by fully developing two domestic and foreign markets, the company's production and operation situation is good. From 1 to May, the company achieved sales income of 156 million yuan, up 31.2% over the same period last year.

Talking about the secret of rapid development of the company, Liu Ming said: "cultivating independent brands and developing two markets at home and abroad are the main factors."

Compared with doing foundry, cultivating independent brand, the added value of products is higher and the profit space is bigger.

The world financial crisis, which began in 2008, has made many garment enterprises relying on foreign orders facing the danger of bankruptcy, and has also strengthened the determination of Jiang Chen fashion to cultivate its own brand.

Design is the soul of clothing brand. Starting from the creation of Hayes brand, Jiangchen fashion has positioned it as a high-end casual wear for urban leisure, and invested heavily in the design and development center of Hayes castle in Shanghai. It also worked with Donghua University and other institutions of higher learning to jointly develop and design products.

Accurate product positioning and close to international

The design style has made hehebrand brand stand firmly in the fierce market competition.

At present, the highest sale price of a Hai's fashion dress reaches 5000 yuan, so that Jiangchen fashion has tasted the sweetness of cultivating its own brand.

The financial crisis in 2008 not only brought Jiangchen fashion to the branding way, but also made Jiang Chen fashion realize the "two legged" walking from single export to domestic and foreign markets.

At present, Jiangchen fashion has opened 34 outlets in large and medium-sized cities such as Beijing and Shanghai, and the share of sales in the domestic market is increasing.

Liu Ming told reporters that this year, Jiang Chen fashion plans to set up 16 Direct stores, so that the number of brand stores in the country reaches 50, to complete the sales network system construction in the first tier cities nationwide, and strive to achieve the domestic market sales revenue of 60 million yuan.