Quanzhou Textile And Sports Shoes And Other Industries Encountered Orders Crisis.

At the moment, we have reached the intensive period of the order meeting.

Reporter yesterday

Many industry associations such as Quanzhou Footwear Association learned that in the first half of this year, affected by the economic downturn at home and abroad, Quanzhou's traditional textile and clothing, sports shoes, umbrellas, bags and other industries encountered orders for landslides, high storage and other issues.

Rare: export unit price fell 20%

The relevant person in charge of the export base of Quanzhou told reporters that the order of export enterprises in Quanzhou was very bad in the 1-4 month of this year. The declining trend of orders was very fast. Especially since April, some enterprises could only receive some sporadic small orders, and many enterprises did not even receive an order, and the enterprises encountered "no rice pot" dilemma.

From the situation of the enterprises that have been accepted, the unit price is also decreasing and the rate is decreasing.

Due to the impact of the European debt crisis, some enterprises in Quanzhou exported to Europe, and the unit price fell by 20%.

In the interview, the reporters found that the export sales were declining and domestic sales began to get cold.

Since 2012, in Quanzhou's business world, whether it's shoes or clothing, brand making and local entrepreneurs sitting together chatting, "inventory" is a topic that can not be carried away.

As the economic situation is becoming increasingly cramped, domestic brands, which are less sensitive to the economic situation, are also encountering high storage pressure.

Previously, at Anta, PEAK, 361 degrees,

In the 2011 earnings report of Quanzhou listed brand enterprises, the problem of "inventory" began to highlight.

Anta's previous annual report shows that as of December 31, 2011, the company's inventory amounted to 618 million yuan, up 36.1% compared with 454 million yuan in the same period last year. The 361 degree announcement also showed that the company's inventory in 2011 was as high as 4 billion 512 million yuan, which was 81.8% higher than that of 2010's 2 billion 482 million yuan.

Tong Xieye: can't get the money back?

Statistics show that as at the end of 2011, Anta's accounts receivable and other receivables amounted to 1 billion 709 million yuan, up from only 990 million yuan in the same period last year, an increase of 72.6%. PEAK's cash flow from operating activities at the end of 2011 dropped to 1 billion 166 million yuan from 1 billion 166 million yuan in 2010, mainly due to the increase in company inventories and the increase in accounts receivable.

High inventory often means a high debt rate. The monitoring data from the shoe industry association show that at the end of 2011, at least 3 billion yuan of accounts receivable had not been recovered from the children's footwear industry in Quanzhou.

Industry: the situation is harder than 2008.

In fact, compared with brand shoes and clothing enterprises, some small and medium-sized shoes and clothing enterprises may be more serious inventory.

"First and second tier brands can also be used to clean up inventory through discount sales. For small brands living in three or four lines or even without fame, even if they are severely discounted, the advantage is not obvious."

Chen Laisheng, the head of a small and medium shoe clothing in Chen Dai Town, Jinjiang, said that some small and medium-sized enterprises had to offer a clearance price of even 90 percent off as far as 66% off of the first and second line brands were offered.

Zhu Jinjun, the Secretary General of the Quanzhou workstation of the brand China Industrial Alliance and the marketing manager of Quanzhou Hengli Trade Co., Ltd., said.

"For the manufacturing sector in Quanzhou, this year is a year of survival rather than development, and the situation is even more difficult than in 2008."