Clothing Brand Shop "Brand" Brand Is Also Very Popular.

"Shanzhai" is a derogatory term for "piracy" and "imitation". However, in a special niche industry, it has become the pronoun of "upscale" and "top grade".

Industry.

Today, spend thousands of yuan to buy one at the mall.

This is part of it.

It does not seem to be a real "pull".

They have N reasons to refute your practice: is this dress really in line with your body? Are you comfortable? Even if the style is really OK, will it become the easiest one to crash?

Comfort is the biggest advantage.

So what is the best way to do that? Their choice is to go to the tailor's shop to "Customize" the "brand name".

Because of this, clothing brand shops are considered a new business mode. The pricing of mid-range, brand names and solid fabrics are all the reasons for this new business opportunity. The more well-known clothing custom shops are mainly social elite or backbone members between 40 and 55 years old.

More than 90% of the customers are senior white-collar workers and middle-level managers whose income is relatively stable. Their requirements for clothing are relatively high, and the requirements of the three aspects of style, fabric and price are the best.

Although similar styles and fabrics, their clothing and brand goods are much cheaper, but the price can not be regarded as low grade.

A silk dress of about 700 yuan, a cashmere coat of 1400 yuan, and a short coat of spring and autumn for about 500 yuan. Although there is no LOGO of branded goods, such prices still make many people enjoy it.

The group of people who customize clothing is actually very demanding on clothing. They can't afford to buy branded goods. They just choose to shop in order to dress more comfortably.

The general custom shop has a batch of old customers. These guests have a certain sense of persistence for customization. They are the basis for the survival of the custom clothing store. In their minds, "Shanzhai" has the advantage of "branded goods".

Proofing is the big test.

As for garment making shops, they prefer "famous brand". If they don't do this, the clothing and custom shop will not survive. The style and fabric of the famous brand are very popular with the customers. The tailor made shop is trying to cater to the market and try every possible means to find the same fabric and try hard to make the sample.

It is understood that in general, it takes at least 4 to 5 hours for a section to print, and some difficult ones even need two or three days. Details need to be made to customers while improving.

In fact, many of the "inspiration" of custom shops come from customers. Usually they are looking for pictures of brand clothing on customers' websites, or brand clothes bought. They feel that the style is good, but some details need me to be changed.

But typing is not easy. Even if a piece of clothing is placed in front of us, it is necessary to make it exactly the same and it needs technology. Besides, many styles are just a few simple pictures.

The "Shanzhai" business has a long way to go

Despite the fact that the brand of garment making is more and more high-end, there is still a great distance from "advanced".

A store, one to two salesmen, two to six workers, with the "reference" style to attract customers, this way of life is still relatively low.

In the words of a custom shopkeeper, the current survival is "making small profits".

So where is the soft rib of customization development?

Just now, it's very difficult to make plate proofing, but the details are even more difficult: the varieties of accessories are few, the price is high, and the limitations are many, which can not guarantee that 100% is the same as the original version. Artificial labor is also a big problem. With the improvement of clothing requirements, the requirements for production process have been improved correspondingly. But it is not easy to recruit a skilled worker at present.

It can be seen that it is still a long way to go to make the business of "brand name" better and bigger.