Fabric Enterprises: Customers Decide Market Position

In order to prove their research and development capabilities,

This is the embodiment of customer value.

Now, there is a more clear saying: "when the market environment is not optimistic, we choose to devote more energy to serving our regular customers".

In fact, the reason is simple, familiar with each other and more efficient.

First of all, R & D is closely integrated with customer needs. After the product is successfully developed, there are customers ordering, so that new products can be accepted by the market immediately, and the effectiveness of product development is improved. Secondly, based on the cooperative development with customers, the fabric enterprises develop new products in series through market research and customer demand expansion, so that the products developed can lead the market consumption.

This ideal mode of upstream and downstream cooperation is mainly analyzed from the perspective of fabric enterprises.

At present, the actual cooperation between many fabric enterprises and clothing brands can not achieve this effect. They have selective service.

"We have to raise the price, so long term cooperation customers can help us share part"; "many enterprises will encounter customers only proofing, do not place orders, this situation is relatively small in the old customers"......

According to the fabric enterprises, customers usually value quality, price and delivery time.

Therefore, how to better serve the key customers, fabric enterprises are the unique strategies.

A wool textile enterprise official said, they choose some characteristic products, only targeted to some brands, or even a brand, do not overdo products, ensure product quality, and therefore gained the trust of customers.

There are also enterprises that say they will try to make a good price at the moment.

"The customer determines your market position". This is not to say that the fate of the enterprise is entirely controlled by the customers. Instead, it is hoped that the firm will establish a strong market position through cooperation with key customers.

Therefore, this is a process that an enterprise takes the initiative to improve through its own efforts, and consummates its own service concept in the process of providing perfect product quality to customers.

The future of fabric enterprises is in their own hands.