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2012CHIC Fashion Gore New Metamorphosis Debut

2012/3/31 15:35:00 11

Golf Club

As the "weathervane" of China and even the world's apparel industry, the annual China International

Clothing and accessories

The Expo is about to celebrate its 20 year old birthday.

The highest stage in the domestic apparel industry, Gaulp, who has participated in the exhibition for 6 years in a row, is prepared again. After years of accumulation, brewing, adjustment, pformation and pformation, Gao Er Pu has become the current stage.

Costume Fair

The last shining star.

By taking advantage of the stage of the Expo, Gao Er Pu has a new look. After going through the fair, Gao Er Pu will start a new journey with a brand-new orientation, brand new image and brand new product.

Gao Er Pu new product comes out, suck into numerous franchisees.

It is reported that at this service fair, the new products produced by Gao Er Pu are quite amazing for many people in the industry. Merchants everywhere have also been deeply communicating with the marketing team of Gao Er PU.

Goldpool

Intention to join customers.

"In the domestic market, the fashion and leisure sector is a potential sector, and the urban fashion crowd faced by Gao Er Pu is the mainstream of the middle and high-end consumption."

At the exhibition site, Mr. Chen from Jiangsu has been acting as a commercial casual menswear for many years. He told reporters that the brand at the Expo is mainly looking for one or two potential casual fashion men's wear. "Gao Er Pu's terminal image and products are very visible and cut into the market segments."

Get out of your style

"Gao Er Pu is to take an unusual way, from narrow door to walk out oneself style."

Lu Xiaojiang said that at present, the more famous fashion men's clothing in China is too popular and personal, while business casual men's clothes are too steady.

After three years of market research, Gao Er Pu has been constantly running in the style of the product, and finally captured a "refined and elegant" style. This will be the city elite group can express their clothes in the workplace, social networking, party and other occasions.

"It is dignified without losing vigour, introverted, without losing tension and understatement to show an elegant sense of quality."

Lu Xiaojiang said so.

Brewing three years of comprehensive pformation to open a new journey

The exhibition is good and the investment effect is so good. Besides the 20 years of the Expo, Gao Er Pu's achievements in the past three years have also made today's brilliance.

It is reported that Gao Er Pu has been brewing pformation since three years ago, after rigorous market argument.

In the three years, Gao Er Pu constantly adjusted product positioning, consolidated the original market channels, opened up new market areas, and realized a comprehensive pformation.

Lu Xiaojiang said that Gao Er Pu this year will further carry on the pformation in the channel pattern and the big hand "opens the territory to expand the territory".

It is reported that in order to further strengthen franchisees, Gao Er Pu will increase support for regional agents on the basis of single store franchises, create 20 benchmark regional agents, and focus on the development of Liaoning, Shaanxi, Sichuan and other places in order to radiate the surrounding areas.

And in the direct battalion plate, Gao Er Pu will continue to integrate the office, strengthens the branch company construction, the key development Beijing, Hubei, East China, Fujian and so on.

It is reported that last year, Gao Er Pu spent tens of millions of yuan to build a direct business system, including the integration of offices set up branches, and opened a hundred Direct stores.

"We have chosen key areas in the second tier cities throughout the country, opening up large shops in the mainstream business areas to seize the strategic commanding heights, and thus radiate the surrounding areas."

Lu Xiaojiang said that the focus of the northern market is in the shopping malls. Gao Er Pu has many years solid foundation in the shopping mall channel, and the South market focuses on the floor shop. Under the impetus of these hundred direct shops, the South market of Gao Er Pu has also been rapidly developed.

On the one hand, "open up territory and expand the territory"; on the other hand, it is "intensive farming".

Lu Xiaojiang disclosed that this year, Gao Er Pu will enhance the terminal sales performance fully, "we will introduce a domestic top retail Auxiliary organization, through the single shop supervision, the field teaching and so on, carries on the retail training in the national each region terminal, fully helps the terminal to enhance the retail business achievement.

Gao Lupu Lu and the world clothing shoes and hats net Xu total photo.

In addition, in the 2012 market development planning release, the universal promotion of the fourth generation terminals will also become the focus of the future work of Gao Er PU.

Gao Er Pu marketing manager Lin Si said that the fourth terminal of the Gao Er Pu is the standard terminal after the pformation of Gao Er PU. With the establishment of the new location of Gao Er Pu, the new terminal image will fully demonstrate the new positioning of Gao Er Pu's exquisite and elegant.

The new positioning, brand new image and brand new product will lead to a new journey.

Up to the wind, Gao Er Pu will take the fashion of casual men's clothing.