How To Make Customers Enter Your Store Only?

Most of the time, when we go shopping, we often see a brand rather than something. Like a consumer who likes Nike, when he needs to buy shoes, he will go directly to Nike.

In ancient times, there was a good saying that wine is not afraid of alley. The "aroma" refers to the quality and performance of a product. But in today's market economy, is it true that wine is not afraid of alley? This is not the case.

With society

Nowadays, enterprises are paying more and more attention to selling themselves. What is worth noting is that more and more companies are focusing on "corporate propaganda films" compared with simple advertising films.

Because compared with the role of advertising film, "advertising", corporate promotional films focus more on "brand building" or "image building".

A good corporate propaganda film can deliver tens of thousands of words and hundreds of pictures to the target audience in a matter of minutes. It can show the spirit of the enterprise in an all-round way, better interpret the corporate culture concept, and enhance the corporate image to a new level, which can bring new business opportunities to the enterprise.

Corporate image and brand building is a long-term process, but once formed, it will bring huge benefits.

Here I am deeply aware of it. For a very good example, many times we go shopping. We often look at something not something, but a brand, such as consumers who like Nike. When he needs to buy shoes, he will go directly to the Nike store, instead of going to XTEP or Lining shop.

This is what many enterprises lack and need urgently.

At present, with the rapid development of computer technology, there are more and more companies producing promotional films. Some of the folk technology forces already have the same strength as the professional production of TV stations. However, there are also some "Mr. Nanguo", and how to find a truly powerful company in these fish and Dragon hybrid production companies has become a big headache for many enterprises.

A while ago, our company was going to Las Vegas to participate in the exhibition.

However, if a specialized production company is to produce a disc instead of playing it in any medium, the publicity effect will be very limited.

If you want the TV station to play the broadcast, the cost will be at least 3. The effect is not necessarily obvious, because what can tens of thousands of dollars publicize compared to the millions of publicity expenses of other enterprises?

When we were in distress, we accidentally got a chance to make it through the network team and broadcast it on the Internet media.

This is the case. Because our company is a member of China food and beverage network, recently heard that the website is preparing to set up a video channel, among which there are "enterprise exclusive interviews" and other columns. This is a video interview column specially designed for its members or other well-known enterprises. The purpose is to give full play to the culture, products, services and mental outlook of the enterprises through the exclusive interview with the enterprises, while reporting the food and beverage industry dynamics, so as to enhance the brand image of local enterprises.

The production cost of feature films is not high, similar to that of a general production company, and, of course, more importantly, it can be played for a long time in the video column of China food and beverage network.

In recent days, the production of feature films has finally come to a close, and the overall feeling is not bad.

Because our company is one of the "open circuit" enterprises of the video interview channel, this film is also recommended on the homepage of the channel.

In recent years, with the development of Internet, network communication has become an important way of communication in our life, and has become an indispensable means of publicity for enterprises.

The feature films were placed on the front page of the China food and beverage network video interview channel, which is believed to bring good publicity results.

Now, we only need to take it to the exhibition. As the best way to publicize corporate image, promotional film is playing an irreplaceable role in promotional activities, project negotiation, exhibition activities, bidding, investment promotion, product launch and other activities.