China'S Outdoor Market Is On A Rising Trend Of &Nbsp, And The Market Will Exceed 10 Billion.

Recently, the main business of sports shoes sole development, production and sales of the shares of Tai Ya announced that the company intends to invest in wholly-owned subsidiary to build RAX outdoor sports brand projects, the investment estimate is 46 million 498 thousand and 800 yuan, of which 6 million 380 thousand yuan of hardware and software facilities and mobile funds 40 million 118 thousand and 800 yuan.

Almost the same time, the Longde group, which was born in the field of foreign trade processing, is newly established.

Tai Ya shares and Longde group also optimistic about outdoor sports.

Although the scale of individual enterprise's sales scale is relatively large, the outdoor sports market in China has a high growth rate of 30% every year, and the domestic outdoor sports market investment and consumption groups are growing rapidly. Therefore, the sales scale between outdoor sports brand and traditional sports brand will gradually narrow, and the outdoor sports market's future development space is very broad.

It is understood that in 2001, the scale of China's outdoor sporting goods market was only $40 million, reaching 2 billion 600 million yuan in 2006, with an average annual growth rate of over 100%.

Data show that sales of outdoor products reached 6 billion yuan to 8 billion yuan in 2010, and this figure is expected to increase to 10 billion yuan in 2011.

Not only in the adult field, but now Quanzhou children's shoes enterprises, such as card road, Mingwei and so on, have also opened the way of outdoor market, aiming at the market of young outdoor equipment, hoping to quickly create industry cards by means of subdivision.

Under the background of pformation and adjustment, outdoor products become a choice of certain sports brands.

Gradual popularization

Although outdoor sports entered the country in the late 80s of last century, it began to take shape in the early part of this century.

According to incomplete statistics, China has participated in organized outdoor sports activities to more than 300 people every year. There are nearly more than 7000 retail outlets for professional and non professional outdoor products, and a series of industrial structures including brand, channel, media, exhibition and professional associations have been formed, and many localizing outdoor sports brands such as Pathfinder have emerged.

Along with the holding of the 2008 Beijing Olympic Games and the 2010 Guangzhou Asian Games, and ispo China and other professional institutions in recent years, we have been deeply cultivated and vigorously promoted, which has promoted the maturity and development of China's outdoor sports industry.

According to the ispo survey, 12 European professional outdoor brands such as mountaineering brand Mammut, Klattermusen, Haglofs, sports equipment and leisure brand KETTLER also landed on the domestic market in 2011.

China has a consumer population that makes the whole world heartbeat. The huge population base indicates a huge outdoor sports market.

At the same time, China has abundant natural tourism resources that can be utilized and developed. It is a perfect innate foundation for the development of outdoor sports in China.

Unlike traditional sports, the outdoor sport is not only a sport, but also a manifestation of a healthy lifestyle. It is the pformation of people's life needs from material pursuit to spiritual pursuit.

"Xinjiang has rich tourism resources. I have little love for this land since I was young.

I often look far away at the white and mysterious Bogda peak, dreaming of climbing to the top of the mountain one day to reveal her mysterious veil.

She often visits vast expanse of desert, dumping her beautiful curves and golden colors.

Wang Xinhui, an outdoor enthusiast.

With the continuous growth of economy, with the pursuit of healthier, more natural and individualized lifestyles, outdoor sports will gradually become one of the main ways of tourism and leisure.

These seem to indicate that the spring of China's outdoor sports industry is coming.

"In June 2010, wild outdoor was established."

Wang Xinhui said that many friends trusted him very much because he had led a lot in the past few years and had met many kinds of friends in the open air.

So a lot of people came to join in and sales increased.

"My wild club also insists on weekly hiking, mountaineering, camping and other activities.

At the same time, I do not hold regular sales promotions such as time limited auctions of some products on the group buying website, which has received great acclaim from customers and brought me satisfactory sales volume.

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Business opportunities at high prices

Outdoor sports are more professional and functional than other sports. The equipment mainly includes tents, mountaineering bags, sleeping bags, mats, outdoor clothing, shoes and socks, mountaineering and climbing supplies, tools and tools, spades, stove utensils, outdoor lighting products, outdoor food and medicines, book maps, ski equipment, measuring instruments, glasses and other special outdoor sports products.

Outdoor only

Despite the high price, the outdoor sporting goods market has been booming.

Large supermarkets in Beijing and Shanghai, Metro, Carrefour and other large supermarkets can see that outdoor sports products are becoming more and more popular, and picnic products, tents, sleeping bags, mountaineering bags, pressure gauges and other products are becoming richer and richer.

In the electronic sale of major websites, netizens' interest in buying such products is also noticeable.

In fact, Lining realized the great value of outdoor sports very early.

Lining and AigleInternationalS.A., France, have set up AI Gao (China) outdoor sporting goods Co., Ltd., which is responsible for producing, marketing and selling Aigle brand outdoor sports and casual wear products and footwear products in the form of 50% equity interests.

In addition, the Lining brand also has some primary outdoor products -- Michelin shoes and designer's "cat claw series", which are built on the top of Lining's ATproof fabric, and the price is between 300-500 yuan.

On the one hand, the performance of domestic traditional sporting goods enterprises is decreasing, while the domestic outdoor sports equipment market is growing by nearly 50% annually.

According to industry analysis, in 2011, China's outdoor market has been developing rapidly, and more and more people are entering the outdoor market, and the competition will become increasingly fierce.

Many outdoor sports brands said that in addition to improving the layout of shops and brand layout in 2012, it is necessary to expand the business area of existing stores and increase their production per unit area.

Co mining market

It is reported that the annual sales of outdoor brand designers are less than 800 million, and the annual sales volume of traditional sports brands Anta and Lining is already 80 and 9 billion.

The "small" outdoor brand needs to be jointly wired.

More say, "peers are friends", but for Hubei's outdoor sports industry, this sentence is probably a little discount.

Since 2005, many outdoor clubs such as the seals, the Chinese dragon, the skyline and the compass have jointly launched the Hubei outdoor sports alliance, so that each club can form a good posture of self restriction, integration of resources and common development.

At present, more than ten outdoor clubs have formed a certain scale.

Most clubs have annual sales ranging from 600 thousand yuan to 800 thousand yuan, and more than 1 million yuan each.

According to the insiders, the development of the sporting goods industry is the differentiation of the industry.

In the fiercely competitive outdoor goods market, manufacturers often face two roads, one is positioning professionalism like many other peers, aiming at professional level "donkey friend", and the other way is to aim at the mass consumer market and take the "Outdoors" road.

The outdoor market is bigger. The outdoor sports enterprises in our city have adjusted their strategies. 70% of the products of some enterprises are oriented towards daily outdoor experience, and professional products account for only 30%.

"In recent years, the domestic outdoor market has been expanding, but it is still in a stage of competition. The brand breakout is also focused on product performance. In 2010, the retail sales of Chinese textile products had exceeded 2% of outdoor clothing with special properties." Pang Xiaozhong, director of the science and technology development center of the State Sports General Administration Institute of sports science, said that the concept of "Outdoors" did not obliterate the functionality of outdoor brands, and many domestic outdoor brands did not lose foreign brands or even better than foreign brands in many functional tests such as breathability, abrasion resistance and skid resistance.

Outdoor sports are not only a popular sports situation, but also a newly established industry. This industry is a whole which depends on the movement itself, but also has an influence on sports, which is usually referred to as the "industrial chain".

In addition to the collaboration of peers, the collaboration between upstream and downstream industries is also needed.

"Shoes and clothing are the core products of outdoor sports equipment. Under the increasingly fierce domestic outdoor sports market, outdoor sportswear has very high functional requirements for fabrics such as moisture absorption, sweat perspiration, waterproof and antifouling, anti-static and UV resistance.

Of course, this also requires strong support from upstream fabric companies. "

Wu Fude, who is engaged in outdoor product production, said.

Obviously, at present, the domestic shoe enterprises are not perfect in the outdoor sports shoes and clothing industry, and there are few enterprises specializing in outdoor sports functional fabrics and outdoor sports shoe materials, and there is no cluster effect.

It can be seen that if the outdoor sports industry wants to develop, it must jointly develop new products, design and production processes to support the products of the supporting industry chain.

In addition to its own outdoor brand, the shoe company relies on a combined and efficient industrial chain: "double star peak", and its outdoor series is a complete set of outdoor sports equipment. The types of outdoor products include outdoor mountaineering clothes, rush clothes, ski suits, fleece clothes, quick dry underwear, mountaineering shoes, hiking shoes, mountaineering gloves, mountaineering hats, sleeping bags, tents, outdoor packs, protective gear and auxiliary appliances.