France Group Peng Xing Takes Lessons From Shoes And Clothing In Jinjiang

In from March 17th to 19th, more than 20 executives from Peng Xing group, President of the French group group, went to three listed garment enterprises in Jinjiang, Fujian, Anta, XTEP and Li Lang to carry out "mutual learning and mutual learning" activities.

Peng Xing said that the development speed of Jinjiang garment enterprises in recent years is indeed very fast, and there are many places worth studying and thinking deeply about them.

Operation "outsourcing", zero inventory

"Inventory" has always been a lot.

However, in the enterprises such as Li Lang, XTEP and Anta, "profits are displayed in the statements," and they can achieve "zero inventory".

In fact, Wenzhou clothing and Jinjiang

Compared with Semir and other virtual enterprises, Jinjiang garment enterprises have increased outsourcing in addition to production outsourcing.

The operation mode of XTEP and other garment enterprises is mainly based on the way of general agency, which directly outsource operation management to the general agent.

The head office only focuses on design research and development and brand promotion two yuan, placed under the inventory pressure of the total agent.

Peng Xing believes that the reason why the agent is willing to bear the pressure of inventory is precisely because of their strong brand and good product development, so that they can perform well in the market.

In Jinjiang, every clothing business owner can tell the following: Anta's strength is basketball products, XTEP's strength is badminton products, and its strength is

Anta and other business executives said that every enterprise in Jinjiang initially entered the market, almost invariably make such a positioning: others have strong products, I will go to do another, and have their own main series.

This phenomenon makes Wenzhou costumes amazing. In the past, some people once said that the Wenzhou suit could not be identified if it was dismantled. Compared with that, the way of dislocation competition of Jinjiang clothing enterprises is worthy of reference from Wenzhou garment enterprises.

The cash on hand of Jinjiang business owners is more than enough to make Wenzhou private entrepreneurs speechless.

Hundreds of millions of dollars in cash exist on bank cards. This phenomenon is frequently heard in Jinjiang.

The boss of Anta, XTEP, and Li Lang invariably concentrate on the main business.

They may have other investments, but the boss's energy is all in the clothing industry.

Good clothes and good brands have become all the focus of life and work of these bosses.

To make brands, they can almost be described by "spell".

In order to invest in brand, no matter the investment of capital or energy, it is spare no effort.

XTEP boss Ding Shuibo would spend tens of millions of dollars, please consult the company summed up the company's six words truth - responsibility, pattern, positive.

Anta is willing to spend a lot of money on sponsoring major sporting events every year.

viewpoint

Peng Xing (Chairman of French group)

Li Lang has been to France for the three time, and Wang Dongxing, chairman of the board, said that they had learned many times in Wenzhou men's clothing business in a low-key manner.

At that time, Wenzhou men's wear is still an example for many enterprises throughout the country. There are many enterprises that visit and learn from Wenzhou.

10 years ago, Ding Shizhong and I, President of Anta, also shared the same room for participating in the National Youth Entrepreneurs' conference.

At that time, Anta's sales were less than 200 million yuan.

Today, sales of the company are more than 2 billion 700 million yuan, and Anta's annual sales volume is nearly 9 billion yuan.

Such a speed is worth pondering.

In the past, our Wenzhou has also learned from Ningbo's clothing enterprises. Enterprises and industries are looking for gaps in such a "mutual learning and mutual learning" and realizing rapid growth.

There are always people who say "clothes are hard to do", but from the development trend of these garment enterprises in Jinjiang, we can see that the potential of clothing consumption market is still great.