How Come The New Clothes Are Getting More And More Expensive?

In order to reward herself, Ms. Wang bought herself a Korean brand shirt, priced at 1788 yuan, only 10 percent off.

Although there is still a bit of pain in the flesh, but when I think of how I usually wear shirts, I want to buy a good quality, so I will pay for it with my heart.

I didn't expect my friends to despise me after they bought it: too much money. A shirt can buy several clothes.

Ms. Wang herself thinks that a thin shirt is only cotton and acrylic. How can the price be so expensive? As soon as the problem arises, many people are tucking up: now the price of clothes is getting higher and higher. Some of them have to pay a few hundred yuan for a discount, alas, they can only search online.

Reporter Yu Qiuyan

[phenomenon]

The prices of new spring clothes are generally high.

Visit the major department stores in Ningbo.

A loyal customer of a shopping mall said that I have always bought several fixed brands, though the price is higher, but the quality of the clothes is good, but in recent years, I have found this dress.

The reporter understands, at present a few domestic two or three line brand, a seemingly ordinary thin shirt or dress, the price is about 2000 yuan or so very common.

If there are some popular brand women's clothing, the price of a spring dress should be less than 1000 yuan.

No wonder, now some 70 percent off 50 percent off sale will be especially popular with the public.

Some customers even say that some of the brands they like are really afraid of the high price, and only wait until the discount season comes.

The cost is not high. Why is the price so high?

It's not clothes, it's brand.

How is the price of a garment determined? How much is the cost of clothes? The reporter interviewed several garment factories.

Zhu General of Ningbo Xia Mi clothing company said that the cost of a shirt is not more than 100 yuan at the most, but plus

Another situation is that it is also a big brand abroad. The company is also the general representative of the country, but has no right to produce and process itself. All garments must be shipped from abroad to the domestic market.

For example, a price of 40-60 euros will be sold to the domestic market, priced at 3000-5000 yuan is very normal, because during this period, tariffs, value-added tax, shop fees, labor costs and other expenses will form a benchmark rate, and then a price will be formed according to this benchmark rate.

Clothing prices like this are also excusable. After all, they are also foreign goods.

But if we do not get goods from abroad, we will produce more profits in our own factories.

If you buy clothes carefully, you may find that many of the clothes that appear to be Korean, Japanese or European and American brands, most of which are located in some parts of the country.

That is to say, foreign brands are sold in China, and domestic companies have taken the general agency right, that is, the so-called OEM garments.

The reporter contacted the relevant personnel of a large garment group in Ningbo, which revealed that the group has obtained the general agency power of many foreign brands, as well as its own processing plant.

Then, the raw material price of the group's processing plant in the country is relatively low, and the wages of the workers are low.

At present, the sales of clothing brands in major shopping malls are everywhere.

The ingredients of his clothing are nothing more than cotton, acrylic, spandex, hemp and so on.

But Zhu also said that raw materials also have good or bad points, which is also a factor leading to the high or low price of clothing, but even if the raw materials are better, the price will not be too high, but the brand clothing with the banner of high quality raw materials will go up high.

This is the profit of the period.

Even when businesses engage in promotional activities, the profit margins still exist.

Zhu said that the price of branded clothing is usually determined by Brand Company, but the price tag is not only high but also chaotic.

Generally, the price of brand clothing in shopping malls must be unified in different cities, otherwise the whole market will be difficult to order, but there are still many counterfeit goods.

Once counterfeited, prices become chaotic.

Foreign cards are not worth the same.

At the psychological level, we will start.

"The price of clothes is so high that I really can't afford to start."

This seems to be the voice of many wage earners.

Miss Wang, as mentioned above, occasionally wants to reward herself. If she buys a thousand yuan shirt, it will still be very rare.

So how can clothes be bought at high prices?

Reporters learned that the current listing of the spring loaded discount has hit 62% off.

In the past few days, the new spring Hualian private meeting has launched a direct discount of 62% off. "Many people are also skeptical. Guess this discount for this year's new model. In fact, some mid-range brands are indeed new year's spring clothes to this discount.

The side hall brand also has 30 percent off 20 percent off discount.

Spring rebate this year is indeed earlier than in previous years.

This is because after the Ching Ming Festival, spring clothes will be cleared. In the middle and late April, summer hype will also come up.

This year's rainy days have lasted for so long, and the sales of spring clothes have been greatly disadvantageous. We also think that early discount activities can alleviate inventory pressure earlier.

At the same time, from the year to the present, all kinds of special sales will go on and on.

After all, the clothes and styles of the sale will not lag behind. The key is that it will be cost-effective.

Therefore, as long as we get to the price of our mind, we will definitely add a few pieces to our wardrobe to get the brand clothes.