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Brands With The Wrong Names

2012/3/16 14:04:00 22

A comprehensive survey of China

clothing

Brand names, such as the recent "Jordan sports trademark infringement case", which is in a buoy state, and not whether the dispute should be attributed to a long-standing commercial battle against a rival brand, is due to the mischief of the brand name.

Similarly, there is a sports brand Adi Wang, although it only focuses on the domestic three or four tier city market, but it is also difficult to get rid of Shanzhai goods, brand name, infringement of intellectual property rights and other disputes.

Although some people believe that the brand itself has no competition relationship with Nike and Adidas, which mainly push the second tier city market.

But this argument has proved to be somewhat untenable. When they entered Taobao mall and Jingdong mall, they were not optimistic about the reviews, but they actually sold well.

But who can prove that it is not because of the brand name and misleading consumers, after all, look at similar names, but the price difference is very big.

Suspected infringement

trademark

The short-sighted behavior is not conducive to the long-term development of enterprises, and consumers are attracted by the "famous brand" brand, so as to gain short-term benefits. Finally, it is likely that they will lift their own stones.

A successful brand must have a national pride, especially a sports brand bearing the spirit of sports.

Almost all Chinese middle class and successful people can tell many stories about how to tie up with them.

Just like in the 80s of last century, people were proud of having a "Montagut".

For them, wearing "white collar" has the special meaning of class distinction.

Similarly, the birth of white-collar workers has opened the "fashion moment" in the era of Chinese clothing brand.

Nowadays, with the implicit expression of "80 generation", it has a strong sense of the times.

The straightforward expression of "post-90s" is: outmoded.

In this era of "rich two generation", "official two generation", all the returnees of Chinese descent, and the frequent appearance of golden collar aristocrats, the weight of "white collar" in the minds of the new generation is getting weaker and weaker.

And in recent years in China

Latest fashion

"Notting Hill" emerging on Zhou is also facing some obstacles to internationalization.

This name is the same as the Hollywood blockbuster, and in the press conference of the brand, it used the content of Hollywood blockbuster as a gimmick.

At the same time, "Notting Hill" is also the place name in the west end of London. Just like a foreign women's brand named "Hangzhou" has to enter the Chinese market, what will the Chinese think of it? No wonder this time when Yi Wen took part in the international fashion show in London Fashion week, she did not bring the Notting Hill brand out, but in the name of "Yi Wen".

A brand built by the company has a lot of uncertainty because of its name.