Chinese Authoritative Men'S Clothing Brand Attack CHIC2012 Collectively

On CHIC2012, the exhibition takes "CHIC20, you have me" as the theme, attracting YOUNGOR, Shanshan and Bosideng.

In 2012, the more than 300 odd square exhibition hall was distributed under the E1 hall, which was gathered by the brand, and will hold the 2012 autumn and winter fashion trend conference.

The CHIC participated in the exhibition and held the fashion show. The aim was to display the brand culture and the latest products of the company with the help of CHIC, attracting the attention of the industry and developing the joining business, so as to open up the future market development of the company, and also attract and develop the upstream suppliers, which is conducive to shaping the influence and channel influence of the enterprises, and creating the posture of China's "fast fashion" leading brand.

The exhibition will be held around the theme of "CUTTING TIME", reflecting the theme of "crossing", which coincides with the theme of the Expo.

In the design of the exhibition hall, NOGE used the latest version of the "fifth generation" terminal image upgrade, focusing on the reconstruction of retro and modern elements, and the overall simplicity and fashion. In the product design of the conference, the nocic designer set up the two series of retro English and modern minimalism fashion around the theme, so that the audience can feel the sense of time passing from retro fashion to modern fashion. It shows the ability of nocchi designer to tailor and splice "time" to the consumers. Besides, the dance design and performance form of the conference will be integrated into the "crossing" element.

The exhibition will also focus on the advantages of supply chain management, information technology and other aspects, such as the "online offline interactive fitting system" which will be officially launched this year.

But every year, there are nearly 4000 colored clothes on the shelves, but it's not realistic to want to show them through an exhibition.

In the interactive fitting system, customers can freely choose and match all the colored clothes of the odd, and can also buy online, making up for the weakness of the space in the shop or booth.

At the same time, he will also introduce more technology into the market.

Shanshan: city streets across popular frontline

As a frequent visitor to CHIC, Shan Shan's more than 10 brands this year are going to attend the meeting again, showing the concept of "multi brand and internationalization" of Shan Shan again.

This year, the exhibition area of Shanshan in E1 hall is 688 square meters, and the number is quite auspicious.

It is noteworthy that this year's exhibition will reduce the display of goods, instead of innovative design concepts, new ideas, modern decoration, full of creative ideas.

In addition, Shan Shan will also show people with new signs, conveying the brand sentiment of its 10 brands and "brothers and sisters".

While giving prominence to the brand cohesion of the Chinese fir, the booth design creates a vivid "city street view" to bring the audience to the world's major fashion capital.

Taking the characteristic city street view as the booth background, from the European Street to Japan and South Korea Main Street, and then to China Street, the pformation of the urban street scene not only highlights the concept of "multi brand and internationalization" of Shan Shan, but also will lead the audience to the forefront of popularity.

{page_break}

Maintaining the unity of one enterprise and the concept of "multi brand and internationalization" is the main purpose of this year's exhibition. In 2012, the prospect of the global economy is full of unknown challenges. This year coincides with CHIC's 20th anniversary entry. As the most important large-scale event this year, CHIC2012 is a stage event.

Nanshan: the new sharp brand subverts the men's clothing tradition

Recently, the three brands of Nanshan textile and clothing, Paul BETENLY (PAUL BETENLY), BOSA MAGINE (Magini MAGINE) and mans Brandon (MENS PLANET), have shown a good momentum of development, and shops in various regions have been opened one after another.

Nanshan is also an international top supplier of fabrics like Prada and Armani. The world's attention London Olympic judges and officials' dresses are made from Nanshan costumes.

In this exhibition, Nanshan industry chain group hopes to make use of the integration effect to let many consumers, including professional audiences, understand the high value-added and cost-effective of the Nanshan clothing industry, and promote a solution to the Chinese public's fashion business lifestyle.

The E1206 booth of the men's wear hall, located at Nanshan company, has an area of about 300 square meters.

The whole pavilion is designed with simplicity and elegance as the guiding principle. The atmosphere of the exhibition environment is built around the elements of "autumn and winter". It highlights the advantages of Brighton products in the design concept and terminal management, so that every visitor can fully feel the fashionable concept and service level brought by the Brighton brand, which is comparable to the men's display style of European PITTI UOMO exhibition.

Brandon is the mainstream of Nanshan Group's service to the public after the senior men's wear Paul Bettany.