The Right To Name Is Accepted By &Nbsp; Jordan Sports IPO Adds Variables.

Michael Jordan sued

The written document shows that in March 1st, the court accepted Michael Jordan's lawsuit against Jordan's sports.

Meanwhile, Michael Jordan said in a statement: "I am glad that the Chinese court has accepted my lawsuit to protect my right to name and the interests of Chinese consumers.

Jordan sports unauthorized use of my Chinese name, shirt number 23, and even tried to use my child's name to engage in business activities.

I think the rights and interests of Chinese consumers should be protected and should not be misled. They should have a clear right to know the commodities they buy. "

At the same time, Michael Jordan said in a statement, "I take this action to protect my right to name.

With the court accepting the above indictment, Michael Jordan and Jordan sports direct to court is a foregone conclusion.

According to the reporter, once lose, Jordan sports may face huge compensation and no longer continue to use the "Jordan" brand.

However, the outcome of the lawsuit may not be the biggest challenge for Jordan sports.

Xu Wanhui, senior partner of Dacheng Law Firm, told reporters: "the court will only judge whether or not to infringe on the right to name, but it will not impose mandatory regulations on how Jordan's sports and Michael Jordan's brand adjustment should be implemented.

That is to say, if Jordan loses the sport, in addition to the court will prohibit the use of Jordan brand without authorization, Jordan sports will abandon the brand in the future or adopt other ways to pay for the brand, and it needs its own choice and negotiation.

However, if Jordan wins the sport, the situation will be totally different.

Most people in the legal profession interviewed by reporters believe that once Michael Jordan has won the right to name suit, there may be a possibility of adopting other litigation methods such as trademark litigation and so on, but the probability of winning will not be very high.

And an investment bank sponsor told reporters, "if Jordan sports wins, then the degree of impact on whether the company will be successful IPO will be reduced to a minimum."

Statistics show that Jordan sports was successfully held in November last year, and is awaiting the approval of the SFC.

As litigation has just been accepted, Jordan sports IPO process will inevitably be affected by lengthy litigation procedures.

The reporter consulted many sponsors, most of whom thought that the precedent of IPO's progress was very rare after encountering major lawsuits after the meeting. It is difficult to estimate the extent to which the proceedings will affect Jordan's sports IPO process.

The reporter consulted the relevant regulations on matters relating to the IPO meeting after the issuance of the notice issued by the regulatory authorities on strengthening the supervision of the companies after the issuance of securities through the trial committee, the Memorandum No. fifth of stock issuance auditing standards, etc.

It is stipulated that if there are serious violations of law and regulations and other major issues affecting the issuing and listing of investors, they may need to be re submitted to the board for examination.

The above sponsors said: "if you win the case, you need to supplement the relevant materials at least, and decide whether or not you need to resume the meeting by the regulatory body. If you fail, you will definitely need to go back to the process."

However, the case of Jordan sports may be special.

Xu Wanhui told reporters: "I believe that during the IPO examination, the trial committee has noticed the possible problems of Jordan brand.

Moreover, in the past practice, most of the major violations and major lawsuits were directed against the actual business practices of the listed companies.

There is almost no precedent for brands like Jordan sports, so it remains to be seen how regulators will handle them.

It is reported that when Jordan sports filed trademark application in 2002, Nike company with "Air Jordan (Jordan's English surname)" high end brand had objections to their application for 8 trademarks including words and patterns, but was rejected by the relevant departments of the State Administration for Industry and commerce, trademark office and other relevant departments.

Michael Jordan's law firm emphasizes that this is Jordan's personal lawsuit, and Nike is not a party, but Nike is very supportive of Jordan.