Survey Shows: Top Management Of Enterprises Takes Priority In New Market.

22, reporters learned from the world-renowned business consulting firm Ai Rui platinum, the company and Economics The latest survey conducted by the think-tank in collaboration with over 500 executives worldwide shows that global business leaders are shifting their focus from business survival to business expansion, which is a priority for the new market in the next three to the next year, especially in the Asia Pacific region. market 。

The survey shows that the new market is a priority for executives in the next one to three years, which is even more important than the development of new products and services. About 50% of respondents believe that the Asia Pacific region will become the ultimate source of economic growth in the next one to three years, and 52% of the respondents said that the Asia Pacific region is the most likely investment area for its enterprises in the future. "China is still a huge force for the world economy stage, although many factors have changed," said Luo Man, managing director and director of Shanghai office.

With the arrival of the Chinese dragon year, the major international brand In recent years, China has begun to map out this year's market in China. Take the 2012 NOVOMANIA Shanghai international brand clothing exhibition, which will be held in Shanghai in March, for example, NOVOMANIA is meticulously selecting hundreds of global brands that are interested in the Chinese market, attracting dealers, agents and brand buyers from all over the country to gather in Shanghai. Silvia, the head of the company's marketing and public relations department, told reporters that she wanted to contact nearly 200 brands who want to land in China. "Many brands come from Europe and Japan, where people do not have the Spring Festival, so I have to work."

In a survey released by ARI platinum, respondents in the Asia Pacific region generally expressed concern about the euro zone crisis. Nearly 60% of senior officials in the Asia Pacific region believe that in the next year, the euro zone's sovereign debt default will be "likely" or "very likely". At the same time, respondents in the Asia Pacific region are generally optimistic about their region. About 78% of them believe that their region is the best choice for doing business in 2012. In contrast, only 40% of North American respondents were optimistic about the prospects of the region, while only 12% of European respondents were optimistic about the development of the European region.

However, more than 1/4 of respondents in the Asia Pacific region expect labor costs to rise in the coming year, and 38% of entrepreneurs believe that capital expenditure will rise.