Liu Fang: Building Ling'An'S Clothing Brand

Liu Fang,

Liu Fang is sitting in the rest area of the clothing store. At the moment, her identity is not only a "boss lady", but also an advanced backstage management.

As soon as the brand clothing shop appeared, it established a distinctive style and service mode: all costumes were designed by Tian Bang designer, taking the international brand line, but perfectly integrating traditional elements of China.

Each garment has a distinct sense of design, and can be tailored to the customers' stature, temperament and preferences.

"From the very beginning, we have a purpose to produce high quality garments and let customers be free from the limitations of the existing styles. Designers satisfy the needs of everyone through the pursuit of details and the trend to make the brand truly outstanding."

Sitting on the sofa in the "leisure area" of the clothing store, holding a cup of warm coffee, the reporter relaxed with Liu Fang.

It should be said that an ordinary individual clothing store owns such an upscale "leisure area", which is also unique in Ling'an.

This is Liu Fang's unique eye.

On the one hand is the ladies' lounge, and the bar is isolating another men's rest area.

Enjoying free coffee and tea, ladies can easily choose cloth or look at fashion magazines, and exchange custom-made intentions with waiters.

Children can play colorful Beck on the side, eating biscuits, and will not disturb their mothers at all.

Men can drink tea on the other side to relax and avoid being silly outside the store.

Liu Fang's delicacy is obvious. She said that women love to shop, men have to take care of women's feelings, and women need to care for men. This space allows three families to be taken care of.

From another point of view, this is not only a clever marketing strategy.

Liu Fang did not learn costume design, but she had a first-class design team. She knew how to manage the team with the happy labor law, and constantly inspired the creative passion of the team.

Her team designer has only a few dozen people, but every year, only more than 600 foreign trade companies are involved in the design, which is similar to that of Milan.

"Short cycle, many styles, and a small quantity" are the routes that we have started since 2008. Tailored design, uniqueness and uniqueness are our pursuit, and our customers are also high-end.