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Lattice Shop Becomes "Brand Flagship Store", Guangzhou Clothing Wholesale Market Is Monopolized.

2012/1/18 10:02:00 21

Brand Guangzhou Market Store

Speaking of clothing wholesale

market

There will be a picture of a "grid shop, bustling crowd like ants, dragging large bags and even pushing some pickup trucks across the stream of people".


But now, if you go to these large wholesale cities such as white horse, red cotton, Pegasus, and one horse, your gap will be large and spacious and bright aisles. The shops with exquisite design and elegant clothing display will almost be considered in a shopping center rather than a wholesale market.


Yes, that's it.

Guangzhou

Now the wholesale clothing market.

It sells wholesale as well as retail.

It is a place for mass shipment.

brand

Space for display.


Scene


Environment "lattice shop" becomes "brand flagship store"


As the largest clothing distribution center in the country, the clothing wholesale market of Guangzhou Liuhua business circle gives people the impression that a small shop is next to each other, and the floor and walls are full of clothes.

In such a place, you can hardly remember the word "shopping".

All wholesale customers are in a hurry. When they encounter tight goods, there will be a phenomenon of goods being stolen.

But in the past two years, the wholesale market of clothing near the railway station has been repositioned to support high-end brands and form the characteristics of their own development.


The bright and bright brand flagship store, the gorgeous style lighting, the bright and clear window display, the beautiful music, the wholesale and retail sales mode, the fashionable salesmen, these shopping enjoyment that only enjoyed in the exclusive stores can be felt in the wholesale market.

Moreover, many wholesale and international markets have introduced many international and domestic brands.


The service has a fitting room and leisure facilities.


The change of environment has attracted many fashion designers to come here and shop.

And now the salesmen in the wholesale market will not only exclude individual customers, but will also greet you warmly. They are allowed to try them on if they are coats.

The white horse clothing market has recently opened 12 fitting rooms on the third floor, though not large, but with mirrors and hangers, these have been able to meet the simple fitting.


Today's wholesale store is not just a wholesale clothing business, it has become a complex of catering, leisure, banking and other functions.

In terms of catering, Tianma's third floor has real skills. There are McDonald's on the four floor of the red cotton. As for banks, almost every commercial city has a bank A TM, red cotton has a Shanghai Pudong Development Bank, a white horse has a bank of communications, and on the six floor of the red cotton, there is a Korean shadow Cafe casual coffee bar.


Time wholesale market also has "night market".


The business hours of the wholesale market for many years are from eight a.m. to six p.m.

Now, this time has been broken.

Since 2010, red cotton has opened the "night market", extending the business hours to 9 pm, and encouraging tenants to adjust their business strategies and implement the combination of wholesale and retail.

Since last November 11th, the business hours of red cotton have been officially adjusted from 7:30 to 21:30, creating an evening shopping platform for customers.


Visualization of wholesale market


White horse set up "fashion highlights" display window design


The white horse clothing market opens the display window of "fashion highlights" on the 8th floor, conveying the trend information of Europe and Korea. The seven or eight Huai is men's clothing of various brands at home and abroad. The third floor to the five floor is all kinds of fashion brand women's clothing, thus forming a positioning standard based on high-end fashion women's wear and business men's wear.

In 2011, in the renovation of the third floor of the white horse, 12 fitting rooms were added to the needs of ordinary retail consumers.

According to its insiders, the rent on the third floor is around 500 yuan / square meter, making room for fitting rooms. It can be said that it has made great sacrifices to try to expand the retail business.


Many brands of kapok set up flagship stores


The red cotton international clothing wholesale market focuses on young fashion trends.

At present, the red cotton international fashion city has attracted many European and Korean brands such as H A V, W onderm ent, T hestyle, V iV I, Cass, Lai and many other brands. Many brands are the first flagship stores in Southern China.

In the past two years, red cotton has also pioneered a "Korean wave" in the Liuhua business circle, which is the first to join hands with Han Guodong gate brand clothing wholesalers, specializing in the two and seven floors of the Korean wave camp. All the brands are supplied directly by Korean wholesalers.

Kapok also increased the lift from the previous 3 to 9, while the escalator increased from 6 to 38, leading to the 9 floor, which is almost the standard of the shopping mall.


One horse men's Wear Exhibition Hall


The one horse clothing wholesale market has become famous and middle grade in China.

Men's wear

Brand franchisees, seven to nine floors, the main men's wear exhibition hall has attracted many well-known brand headquarters.

Such as: Luo Meng, famous fox, Heng Yuan Xiang, bus dragon, Li Yao, Xia Hu Shijia, Leica, Qin man, France bill and so on many brands.

Walking into the base of the nine floor of the Plaza, you will be attracted by the elegant atmosphere exhibition hall of these brands. This is not only a platform for clothing trade, but also a blessing for visual enjoyment.

Here, you will clearly know that the clothing trade has entered the era of heavy quality and image.

In addition, its 10 floor has the largest fashion clothing T stage in the current Liuhua clothing trade circle.


Consumer


Five or six pieces can be purchased at wholesale prices.


Today's wholesale market has become a consumer's clothing base, the main reason is that you can buy quality assurance, brand integrity, but the price is much cheaper than the store.


Reporters learned at the scene that many shops could sell at wholesale prices if you had enough five or six or more items, some of which must be the same, some as long as any part of the venue, and some shops wholesale and retail at the same price.

Even if wholesale and retail prices of clothes are different, the retail price is definitely cheaper than anywhere else, most of which are twenty or thirty yuan more than the wholesale price.


The wholesale price of European and Korean clothing wholesale on the 8th floor of white horse can be calculated as long as 5 pieces of clothing are enough. The wholesale price is 75% off of the price tag, the retail price is 67% off of the price tag, the seven brand high-quality brand men's wear is half off retail at the price tag, the six floor fashion brand men's clothing is the shop's own price fixing, the tricolor's leather price is more than 30000, and the salesman's offer is only more than 7000.


There is still a small number of shops in Korean brand women's clothing on the two floor of kapok. Wholesale shops do not sell them. These stores sign signs at the door, but they can still be wholesale if they buy enough five or six.

On the four floor, the price difference between European and Korean brand women's wholesale and retail is relatively large. Kashani asked for at least two pieces of the same item and 5 pieces of the whole lot to be wholesale. Wholesale price is generally several hundred yuan less than the retail price.


The top four floors of Tianma are brand men's clothing. The wholesale and retail prices of these brand stores are not quite different.

Italy old man's trousers are 180 yuan, leather clothing and jacket are at the price of more than 400.

These stores are available even if they are wholesale.


Panning skills


Before the Spring Festival, it is a good time to clean up the goods.


If you think that the wholesale market price is not low enough, the Taobao proposal can wait for the season to clear up the goods, and I believe there will be a more pleasant price.


Every year before the Spring Festival and in 6 and July, the wholesale market will clear up the season. At this time, many shops will have a discount on the original wholesale and retail discount.

According to a businessman, every shop on the eve of the Spring Festival will clear up the autumn and winter clothes this year and wait for the Spring Festival after the Spring Festival to start spring and summer wear. So before the Spring Festival, it is a good time to wash clothes for the season. At this time, many clothes can be reduced by several dozen yuan.

Because Liuhua wholesale market is not only limited to the wholesale population in Guangdong, there are many provinces in the north, and even foreign wholesale outlets, which enter the winter earlier than Guangdong each year, so the wholesale market began to wear clothes in autumn and winter in 6 and July. This time is the clearance period for spring and summer clothes. At this time Guangdong is still in hot summer. For consumers, the wholesale market is also a good place to shop.


About 32 friends go to Amoy together.


Another way to save money for shopping in the wholesale market is to buy 32 clothes and buy one or two clothes at the same shop.


Of course, some of the smaller shops can still bargain.

Some retail prices are even twice as high as the wholesale price, and can be bought at wholesale prices after haggle. If you think it is still not worth the price, some shops can give a lower retail price than the wholesale price quoted.

Therefore, even if the price in the wholesale market is not the lowest price, you can not rush to start, and goods can be bought more affordable after three goods.

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