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Ordos: "Diamond Fiber" That Can Be Directly Contacted With Skin.

2012/1/11 15:19:00 69

Operation Of Erdos Fiber Export Cashmere Industry

China

Cashmere industry

The Ordos group, with its brand, technology, resources and capital advantages, has gradually established a global production and sales network, and has been conducting pnational operations in 36 countries and regions.

Statistics show that in 2000, 2 million exports of cashmere products in Ordos and 120 million US dollars in foreign exchange earnings increased by 72% over the previous year, and export sales amounted to 2 billion yuan in 3 years from 1998 to 2000.

During the "95" period,

Erdos

In order to adapt products to the international market, the group follows the international market.

market

The demand for speeding up the upgrading of products has invested more than 100 million yuan each year in the field of technological pformation and new product development.

Last year alone, Ordos developed more than 50 series of 5 Series: pure velvet, velvet, silk plush, plush and modal leather.

In terms of product mix, Ordos compresses the proportion of major road products by increasing the proportion of products with high technology content and high added value.

Last year, through scientific and technological research, enterprises produced more than 100 thousand worsted cashmere sweaters, about 200000 worsted shirts, and 180 thousand worsted shawls.

These products, which dominate the latest trend of cashmere clothing in the world, have led the world consumers to the direction of light, worsted, leisure and green.

Erdos has opened the market of the United States, Japan and the European community. Up to now, Erdos has established sales companies in Losangeles, Cologne, New York, London, Moscow and Hongkong, and has opened more than 20 direct selling stores in France, Germany, Japan, the United States and other countries and regions, and exported products in Canada, Turkey, Sweden, Italy, Denmark and Norway.

At the same time, they also adopted the strategy of going out to run factories, and invested in cashmere processing enterprises in Madagascar, Mongolia and Hongkong, and initially formed a global production and processing pattern.

Wang Linxiang, President of Ordos group, said that as we enter the new century, the top Eagle products developed by Erdos will be put into the market both at home and abroad this year.