Shoe Companies Innovate Business Models To Break The "Vicious Circle" Of Low Profits In Industry

2012 is coming.

The machines are still roaring, and the vehicles are still running, which are all busy and busy in every factory, revealing the spirit of Zhejiang enterprises.

It is difficult to continue to develop according to the original mode, but the process of pformation will be more difficult than expected.

In the cold winter of development, enterprises can choose to hibernate, but they should also learn to swim in winter.

Because competition is always fierce and always cruel, we must always be ready to withstand the impact of the market.

In today's Zhejiang, the number of changes in life and death of private enterprises is not important. More write off does not mean more failures.

Adhering to independent innovation and taking the road of brand, grassroots enterprises have injected the genes of big trees.

"Chinese furniture" is regarded as a byword of "plagiarism" by some foreigners.

Ni Liangzheng, chairman of Saint Olympic group, who is engaged in office furniture manufacture for 20 years, said, "the furniture industry must get rid of the embarrassing situation of low-end manufacturing, and compete with the hundred years old stores in the world, and only rely on continuous innovation."

In recent years, Saint Olympic group has been adhering to independent research and development and original design. At present, the independent research and development products account for more than 90%, with more than 200 patents.

In the era of personalization which has become the core word of the market, some textile enterprises in Shaoxing county are striving to get out of the red sea of homogenization competition and take the road of differential development: functional differentiation, textile products with waterproof, anti oil, easy decontamination, antibacterial, odorant, anti ultraviolet and antistatic functions.

The innovation of business mode is breaking the vicious circle of traditional industries with low profits.

Xiaoshan's China Textile City's "full range of international textile space", using the combination of entity exhibition hall and electronic commerce, focuses on displaying and matching pactions. It also creates profits for suppliers and purchasers to reduce the cost of the channel as much as possible.

Faced with the long-term trend of rising labor costs, private enterprises in Zhejiang have gradually learned to attract talents with an open mind and a positive attitude.

In Jiashan, besides the "five risks and one gold" and the minimum wage, the spacious dining hall, the dormitory environment with personal space and the basic entertainment facilities have become the "standard" of many small and medium-sized enterprises.

Zhejiang Dalton carpet Co., Ltd. in the most difficult time, still expected to raise wages by 20%.

"Zhejiang double fly" is to strengthen the fine management, from two people to a machine, to one person in charge of two machines, without increasing employees, the capacity has doubled.

We see with great respect that in Zhejiang, many forerunners are exploring the way forward: OEM is pformed into an independent brand, and family businesses are pformed into modern enterprises. The cost leadership strategy has been pformed into a technology leading strategy, and labor-intensive products have been pformed into knowledge intensive, technology intensive and high value-added products, making pformation to manufacturing, pformation from manufacturers to manufacturers and service providers, and pformation of local enterprises to internationalized enterprises.

When such a path is implemented by more enterprises, the development path of "made in Zhejiang" will become wider and wider.

Maybe winter will not go so fast.

But when we are full of courage and confidence, we are no longer afraid of the cold.