Pay Attention To The Annual Award Special Award: Adjustment And Innovation &Nbsp; Carding Industry Development

Adjustment and innovation comb industry development

Pay attention to the eighth session

The Eighth China clothing brand annual award "

This "grand prize" has inherited the essence of the first seven awards, and is also closely related to the future changes of the industry.

The "grand prize" has promoted the image of the brand. This is not a very empty concept, but has really played a positive role in promoting the clothing brand.

This "award" through these special awards, you can better comb the industry.

Wang Zhuoru, Secretary General of China Fashion Association, said.

In addition to promoting the awards, the other 5 special awards are newly added this year. The other 4 special awards are new.

The way of judging special awards is different from the traditional awards. For example, the promotion of awards is composed of experts from the industry and the leaders of the brand. The jury awards the annual data and reports submitted by the selected enterprises to analyze the final impact and results of the brand development and industry, and comprehensively evaluate the winning enterprises.

Wang Zhuo's vivid example is that these awards belong to the "reverse". They were originally judged by the clothing enterprises, and these awards were judged by others in clothing enterprises, that is, the clothing enterprises chose their own surrounding enterprises.

The reporter learned from the China clothing association that, as before, the evaluation objects of promoting the awards are mainly related to the clothing industry related organizations and institutions, and also include production bases, creative industrial parks, media, advisory bodies and service organizations.

This award is actually awarded to the service units and service providers around the garment industry that have been outstanding in the past year. The promotion of awards has played an irreplaceable role in promoting the development of many garment brands and the entire garment industry.

The winners of the awards are the non garment enterprises, organizations, institutions and units that are related to the apparel industry.

When it comes to manufacturing awards, Wang Zhuo told reporters that in fact, many people have misconceptions about the concept of brand, thinking that only terminal sales can be regarded as brand names.

In essence, clothing brands should be divided into two types, one is terminal retail brand, the other is processing and manufacturing brand.

The division of labor in the garment industry is different. Some enterprises are good at terminal operation and brand retail, while others are good at processing and manufacturing, which will form some processing brands.

The current manufacturing awards will be evaluated according to the comprehensive performance of these manufacturing enterprises, including manufacturing and processing level, production capacity, efficiency, reputation and manufacturing process.

The business award is judged by the commercial circulation enterprises with brand clothing as the main item, and the comprehensive performance of the evaluation objects is analyzed and evaluated. The assessment includes business environment, industry reputation, service integrity, local clothing brand share, sales data and comprehensive statement.

Major price fraud incidents, major environmental accidents, casualty accidents, etc., will be abolished if there is a similar situation, especially for the support and training of local brands.

For the support of local brands, Wang Zhuo pointed out that many shopping malls are very strong in supporting local brands, especially women's clothing, which has already accommodated a large number of women's clothing brands, such as white-collar workers.

And for the local clothing brand share, Wang Zhuo said that the balance should be balanced from several aspects, so we should not simply take a look at the occupancy rate.

"For example, if starlight allows a local brand to enter, the support for this brand may be greater than that of the whole chain department store because the symbolism is different."

The beauty award was launched on the basis of last year's perfect companion award.

The object of the appraisal is the clothing and accessories brand enterprise mainly based on production and business accessories, shoes and hats, scarves, gloves, bags and accessories.

When asked whether the next "grand prize" will increase the number of special awards, Wang Zhuo said that it will set up according to the needs of the industry, and the awards will continue to change and update. But no matter how it changes, the ultimate goal is to help Chinese original brands develop better and faster.