Shanghai World Trade Mall Winter "Market Day" Highlights Quality Strategy

Recently, to create first-class international Trade The annual exhibition center is the main theme. Shanghai World Trade mall annual winter " market The day ended successfully. This "market day" around the world trade mall "quality strategy", from the category, quality, international and professional four aspects to optimize the resources of the fashion industry at home and abroad, the 12 categories of activities in 2011 at the end of the year jointly staged a high level of exhibition business opportunities, for the World Trade Center 2012 comprehensive quality improvement has begun.

　 Category: industry area subdivision

The opening ceremony of the "Japanese brand clothing area" is an important activity of the "market day". As the representative of the world trade mall, one of the "new industrial museums", the birth of the "Japanese brand clothing area" reveals the gradual development of the world trade mall in recent years.

Tian Hao, general manager of Shanghai World Trade mall, pointed out in his speech that with the rapid development of the world trade mall in the past two years, it is imperative to divide the World Trade Exhibition Center industrial area by category. This is also the general trend of the whole market differentiation and development. This is not only convenient for buyers to purchase, promote mutual exchange among tenants, but also effectively improve the quality and quality of showrooms. Tian Zong said that the opening ceremony will start the planning of the subdivision of the world trade mall exhibition area, and the accessories area, button area, tag area and zipper area will be implemented gradually next year. "We hope to take 2-3 years to update the exhibition space of the 130 thousand square meters of the world trade center, and we will see a more standardized, more professional and more quality exhibition center all year round."

It is reported that the "Japanese brand clothing area" is the second subdivision area after the WTO introduced the cowboy area last year. Tian Zong said that the Japanese brand area's total regional planning and enterprise entry and the overall decoration have been officially opened for 8 months, including 29 famous fashion brands and 23 Japanese enterprises. In order to facilitate buyers to identify and unify the image of the zone, the WTO has made targeted location design from the lights, carpets, and even the doorframe color of the exhibition room.

　　 Quality: image engineering promotion

As a traditional classic item of "market day", the appraisal activities of the excellent exhibition room of the world trade mall, founded for seven years, played a healthy role in promoting the visual display and improving the quality of the tenants' display rooms. It is a powerful measure to help tenants in upgrading the commercial value of the exhibition trade in an advancing industrial environment.

On the occasion of the opening of the "market day", the awarding ceremony was held for a month in the "ten showroom appraisals of 2011". A total of 10 tenants came to the fore through the exhibition site comparison, online voting and expert review. It is learnt that the jury, composed of experts from home and abroad, has effectively promoted the brand image building of the world trade mart, improved the sales performance of the exhibition room and improved the brand management consciousness.

At the same time, tenants continue to optimize and introduce better products, especially in the past two years, so that the image of the world trade mall's overall exhibition room has been greatly improved. It has played a positive role in the implementation of the "quality strategy" of the world trade mall to create a first-rate year-round display trade center.

　 International: high-end exhibition and trade platform

On the "market day", the signing of a multinational cooperation signing ceremony will improve the pace of construction of the "Shanghai international trade exhibition and trading center" from the China, Japan and South Korea Asian fashion circle to the European market. This is the signing ceremony of the cooperation between Shanghai World Trade Center and Belgium European Trade Center.

This strategic cooperation has been highly valued by the Shanghai Municipal Commerce Commission and the Belgian government. Mr. Luo Zhisong, deputy director of the Shanghai Trade Commission's foreign trade development division, attended the signing ceremony, said that the Municipal Commercial Commission has established contacts with the Shanghai Representative Office of the Belgium European Trade Centre (EMC) and has approached many times. The other party is interested in reaching a cooperation agreement with the WTO, aiming at introducing Chinese enterprises into the European market.

The main contents of the cooperation agreement include: the world trade mall, as an overseas marketing platform of EMC, promotes the EMC plan in the existing customer base, as the main entry of Chinese enterprises into Europe, organizing customer visits, including entering EMC. The area of cooperation is tentatively defined as clothing, textiles, gifts and household goods.

BrunoGeorges, Consul General of the Consulate General of Belgium in Shanghai, said that EMC is responsible for providing market support, strategic planning and company establishment procedures for Chinese intentional enterprises to enter the European market through its Belgian government, chambers of Commerce and other channel resources.

　　 Speciality: Deepening the service mode

The establishment of an interactive platform for industrial resources in China, Japan and South Korea is an important deployment of Shanghai World Trade Center after its strategic positioning in the textile and apparel exhibition and trade platform. In recent years, with the status of Korean textile and apparel industry and the internationalization of China's market consumption level, Korean fashion has accelerated the deepening of China's industry and market cooperation.

Driven by the strategic services of the world trade mall to introduce international brands, following the large-scale and centralized industrial resources in Japan, which is now the world trade exhibition platform, this "market day", which represents the highest level of Daegu Fashion Buying Show in South Korea's Daegu, is based on the world trade fair matching service.

According to the person in charge of the Korean side, the eight fashion companies participating in the order meeting were produced by strict screening of Daegu, the most traditional fashion city in South Korea, aiming to popularize the Daegu fashion industry to the east of China. The world trade mall's order form + small fashion show will be released. With static and dynamic multi display, South Korean enterprises will be able to release 2013S/S's latest product lines and cooperation requirements for Chinese buyers with high efficiency and accuracy.

In addition to the above four thematic activities, 2011 World Trade mall winter market day also held a series of activities such as tenant boutique display, special product display, world trade lecture hall 2012/13 autumn and winter fashion trend, fashion brand sales at home and abroad, Thai life, Thailand products and gifts promotion and wonderful picture exhibition. "2011 Shanghai Alibaba online trade fair" also converged on the Internet business. For the East China region and the international fashion circle, the world trade mall, which focuses on high-end exhibition and trade platform, is not only the promotion stage for the tenants to display the brand value and the latest research and development achievements, but also sets up a platform for the tenants to grasp the trend in time and constantly innovate and refine the competitiveness of the products.

Shanghai World Trade mall, which has undergone several major transformations in China's textile and garment industry, has now established an irreplaceable professional position at home and abroad, "Shanghai international trade exhibition and exchange center". This "market day" and "the two Council of the Shanghai international trade exhibition and exchange center" have brought landmark new development opportunities to the world trade center. This Asia's largest year-round Exhibition Center will usher in a new definition of "Shanghai international fashion design service center" and "trade convenience" one stop service center. Take the quality as the core strategy, promote the modern industrial aircraft carrier of China's textile and garment industry from quantity to quality, and sail from the world trade mall.