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Online Shopping In Christmas Shopping Season In Germany

2011/12/21 8:53:00 21

Online Shopping In Christmas Shopping Season In Germany

With the pace of Christmas approaching, to understand the current German people to buy Christmas gifts channels, the German information and communications and New Media Association (Bitkom) recently commissioned the Aris public opinion survey to 1000 people over 14 years old German people to investigate.

The results show that this year's Christmas shopping season, more than 3 of consumers choose to buy gifts such as clothing and toys online.

Online shopping has become

Germany

The main selling channel of Christmas shopping season.


According to the survey, at present, one in 3 German consumers buys Christmas gifts in online stores, for example.

Population size

The total number is 24 million.

In addition, another 20% of respondents said they were interested in online shopping.

Among the respondents, the most popular online consumers are young consumers, whose age ranges from 14 to ~29 years old, accounting for 45% of the respondents' proportion. Unexpectedly, the enthusiasm of online shopping for middle-aged or middle-aged consumers aged between 30 and ~64 is not low, with a proportion of 40%. Only those over the age of 65 years old.

old age

The proportion of consumers is relatively low, about 4%.


From the point of view of respondents' occupation, the proportion of civil servants who purchase Christmas gifts online is the highest, reaching 58%, followed by the working class, accounting for 45%, and freelance occupying 35%.


According to the German post of Rhine, the highest proportion of toys sold in Germany during Christmas in 2010 was 30.1%, followed by watches and jewellery, up to 24.3%, and clothing accounted for 19%.

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