The Function Of Textile Machinery Is Refined To Give Birth To New Selling Points.

Every one or two months after the Spring Festival, Spin The peak season for machinery and equipment market. With the recognition of "fast fashion" and personalized clothing gradually for Quanzhou clothing enterprises, the product style and production technology update speed is faster and faster, and at the same time, the special needs of textile machinery and equipment are more and more. The special equipment such as multi needle pattern machine and browsing machine is favored by garment enterprises, and the function is refined into textile machinery. Sale And the new selling point of transformation.

Against this background, this year's guests will publish their views on how the textile machinery enterprises should respond to the new demand of "functional refinement" next spring.

　　 "After sale service" market is big.

Moderator: after half a year of sales slack, it is estimated that next year, the market demand for textile machinery and equipment will be concentrated in what areas?

Wang Zhongcheng: the refinement of mechanical equipment is a major trend in the future. This feature requires textile machinery enterprises to plan ahead for future market. For large garment enterprises, most sewing machinery businesses believe that they have basically completed their upgrading. Small and medium-sized garment enterprises are the main direction of breakthroughs in sewing machinery and equipment. However, large garment enterprises are more aware of the high efficiency brought by the renewal of equipment. They will not stop the mechanized operation of energy saving and labor saving, and the market space is still very large.

Li Guosheng: the huge market brought about by functional refinement is no longer "future tense". According to the feedback from the company's salesperson's market research, take dyeing machine as an example, there are many series of related products. Customers may buy a kind of equipment, but they can't match with other equipment that they purchased later according to the special process requirements. Even after purchasing the complete set of equipment, the production process will change in one or two years or even less. At that time, where to find equipment transformation service has become a problem for the enterprise. Before that, the importance of textile enterprises to this market is not enough. Nowadays, the market sales are rather dull, and the textile machinery enterprises should seize this business opportunity and enhance it. After sale The ability to update products.

　　 Special needs of downstream enterprises

Moderator: functional refinement has become an important demand for textile enterprises for textile enterprises. How should textile machinery enterprises grasp this business opportunity?

Ceng Shengli: according to the different stages of development between the brand clothing enterprises and the small and medium-sized garment enterprises, various enterprises have different market demands for the special functions of sewing machines. Before the coming of the peak sales season next year, textile machinery enterprises must seize every opportunity at different stages of the enterprise to grasp customer needs and seek breakthroughs.

Wang Zhongcheng: although experienced several months of low season, but every third to fourth quarter, clothing enterprises have often designed new styles and colors for new products in the coming year, especially women's wear and children's clothing enterprises. This is also the reason why textile machinery enterprises often usher in the peak season of sales in spring. When downstream enterprises find special equipment and equipment to replace manual processes that must be done by skilled workers, they often choose to purchase new equipment. {page_break}

Therefore, to find out the various needs of downstream enterprises is a required course in this period. It is understood that Hongyun, Behringer and other textile machinery enterprises for a period of time, for a number of old customers held several product exhibitions, and training enterprise machine repair personnel. The main purpose of these actions is to grasp in advance whether the downstream enterprises need to retrofit the equipment or need to buy other new equipment.

　　 Peer information is highly targeted.

Moderator: to predict new business opportunities in the market is a key to the development of production and sales enterprises. How can enterprises get relevant information?

Zeng Shengli: the market demand will be changed from the characteristics of downstream enterprises and the marketing hotspots. At present, the customers are concerned about the special functions of the equipment. Two, the automation of the equipment is required, and the mechanical equipment with high automation is becoming more and more popular.

Wang Zhongcheng: local enterprises can get information on market hotspots next year from the trend of domestic counterparts. In the past two months, more than 10 domestic and foreign textile machinery enterprises have entered the professional market of Shishi sewing machinery. The hanging production lines and advanced embroidery machines produced by these enterprises correspond to the needs of textile and garment enterprises of different production scale and technological level. According to the clothing enterprises and their communication and exchange feedback, they are well-known both at home and abroad. brand The equipment is highly automated, and the function of the equipment is highly targeted.

　　 Be good at doing small business and be able to expand.

Find out the selling points from the original products, excavate business opportunities in the dull market, and the textile machinery enterprises go out of the sales special equipment and the product characteristic function renewal in the off-season. This also provides a new profit point for other industries in the off-season industry: every small market is worth studying by the sales and production enterprises.

In the market entry stage of brand competition, sportswear brands take advantage of brand influence to intervene in children's clothing and outdoor leisure areas. LED lighting enterprises are faced with huge lighting market, making small products such as LED lamps and flashlights. In the low sales season, predictable market demand is often accompanied by fierce competition. It is found that rigid demand segments market, cleverly avoid competition from peers, and make a big profit in a small aspect of "big cake". The sales search of textile machinery enterprises not only let us see the big gains of "small parts", but also inspire enterprises to choose their own accord when the market tends to be professional and individualized. Market segmentation 。