Tongxiang Shoes And Clothing Enterprises Have Another Way: &Nbsp; Try To Start A Direct Sale Shop.

Lately,

In a sweater factory outlet, the reporter saw that the actual price of all sweaters is only 65% off of the price tag.

"This is our own sweater, so the price is cheap.

If you were in a shopping mall, you could make 33% off. "

Zhang Lin, director of sales, told reporters that even if the store was far away from downtown, it still attracted many consumers because of its low price.

In fact, from the second half of this year, many leather shoes, fur and home textile enterprises in Tongxiang have opened factory outlets.

For a while, the direct selling shop not only became a popular word in the boss's mouth, but also became a good place for ordinary citizens to "Taobao".

"This year's fur is expensive! A piece of fur in the mall will cost tens of thousands of yuan.

Listen to friends say here opened a factory outlet, come to see. "

In a newly opened direct selling shop in Chong Fu town in September this year, the reporter met Yao Fang, a customer who came specially from Shanghai.

Yao Fang told reporters that if you can't find satisfactory in the store, you can go directly to the factory behind to make it.

It is understood that because of the sharp cold business this winter compared with the same period last year, the number of orders for many enterprises has decreased by more than 40%, and manufacturers are trying to widen their sales channels.

An effective way to reduce costs and increase profits is to produce and sell directly and directly to factories.

"The recent foreign trade situation is not good, backlog of some inventory, put here low clearance, can speed up capital turnover."

Zhejiang Australia pure Clothing Co., Ltd., responsible person said that after the financial crisis, many foreign trade enterprises in Tongxiang changed to domestic sales, but the entrance fees of domestic shopping malls were high, which accounted for 30% to 50% of the hoisting price, and a large portion of profits were diluted.

Under the influence of the tight foreign trade situation, high entry fees and backlog of inventory products, many enterprises began to test the direct selling mode of the store before the factory.

Take the autumn knitting garments Co., Ltd., located on the Heng Ju road in Pu Yuan town as an example. Since the opening of the first factory outlet store in Tongxiang in 2009, after 3 years of development, the business scale has expanded from the original more than 200 square meters to more than 1500 square meters, and the annual turnover has reached seven eight million yuan.

The reporter understands that the practice of setting up a direct selling shop near a factory or factory area is actually a pformation of the "brand factory direct sale" mode abroad.

However, there are still many problems to be improved in the factory outlet store, such as the source of tourists.

People in charge of a shoe factory in Chau Quan town told reporters that in order to reduce the cost of sales, they took into consideration the use of the plant's land and houses, but the production base of the enterprise was in the suburbs, and the flow of people was low.

In addition, the management mode of factory direct operation is not mature enough, so it is easy to become a "stumbling block" for development.

The factory outlet has certain particularity. It is different from the franchised store on the commercial street. The shopkeeper and the guide buyer should not only be familiar with the products, but also be familiar with the operation mode and the enterprise culture of the whole enterprise, so the training for the staff is very important.

How to face the challenges brought by the service industry is a big problem to consider.

A person in charge of the Tongxiang economic and Trade Bureau suggested that enterprises should increase the operation area of the direct selling store and improve the management level, while trying to standardize the management by using the department store mode.