World Footwear Development Forum Is Expected To "Settle Down" Guangdong Houjie.

Reporters learned from the relevant authorities that the world footwear industry development forum, known as the "footwear Boao forum", is expected to be held in Houjie Town, known as the "shoe capital" reputation.

Reporters learned from this forum's news conference that Guangdong's industrial pformation and upgrading pilot project, the 2011 key construction project in Dongguan, the world footwear industry headquarters base, is now being declared on two major platforms.

First, as the top 500 modern industry in Guangdong Province, the leading industry is clear and the industry concentration is high, supporting the world shoe industry.

At the same time, in 2012, it will apply for "Houjie Huarui world shoe innovation service platform". If the declaration is passed, the world shoe industry headquarters base will cover five major functional platform services: leather footwear industry quality monitoring service platform, international shoe brand incubation service platform, rapid proofing service platform, shoe E-commerce service platform, and shoe industry advanced technology pfer service platform.

In early 2011, the Houjie government submitted the Dongguan municipal government's plan to support the pformation and upgrading of the thick street shoes industry. The plan clearly stated that it would fully support the construction of the headquarters base so as to accelerate the pformation and upgrading of the thick street shoe industry.

Striving to create 3~5 international brands to support large-scale enterprises listing

Su Chaoying, director of the China Leather Association, pointed out five guiding and guiding objectives when releasing the "12th Five-Year" planning guidance for the leather industry in China.

First of all, the independent innovation ability of footwear enterprises should be improved significantly: the establishment of innovation with enterprise as the main body, market orientation, industry university research integration, industry organization promotion, and government policy support.

Secondly, the share of enterprises' independent brands should be significantly improved: the formation of regional brands and brand teams at different levels will significantly increase their share in the international market and strive to create 3~5 internationally renowned brands.

A number of enterprises with a certain scale and strength will be listed.