2011 Leather Industry Is In Deep Trouble &Nbsp; CRM Helps Industry To Ride Adversity.

According to relevant news reports, the world Leatherwear The total demand is about 100 million square meters, equivalent to 300 million. Cowhide The output of standard leather, however, has only nearly 70 million leather products in China, accounting for about 23.33% of the world's leather output. Visible, leather and its products The market potential is quite large. But how to further develop the potential of the leather market has become an urgent problem.

Although China's leather market has great potential, it is also a big leather producer in the world, but it is not a leather power country. In terms of quality and value, it is still in a weak position and needs further training and improvement in this market environment. The first thing to improve is the obsolete management mechanism of leather industry. With the help of hi-tech, the management method of leather industry will be perfected, so that it will become the inevitable trend of reform. With the rise of CRM management software providers such as eight hundred passengers and UFIDA, the managers of leather industry have seen the dawn.

The leather industry is in deep trouble and hard to extricate itself.

The financial crisis has greatly affected the world. At the end of last year, the export business of Guangzhou shoe city was fully affected. For many trading companies and stalls in Guangzhou shoe city, Russia has been a very large and strong market, but the market demand has shrunk in the wake of the financial crisis. Under the overall decline of the global economy, the overall demand for the market has declined, making the situation of overcapacity of Chinese enterprises exposed gradually.

When all kinds of problems are exposed, the turning point of the market is coming. From September last year to the first half of this year, it is a stage of market explosion, which is mainly manifested in the following aspects: stall closure, falling demand, price reduction of leather materials, the loss of old customers, but not the arrival of new customers. Many leather traders are forced to withdraw from the market. The market's turning point must be firmly grasped. As the price of leather materials is further adjusted, especially the price of foreign leather materials has dropped, the highest decrease has reached 2 yuan /CF, thus affecting the pattern of leather market in China. Faced with this situation, many leather companies are in trouble and can hardly extricate themselves. But if we want to seize the opportunity of the market and solve the dilemma, reform and innovation is the absolute principle.

CRM helps the leather industry to fly in the face of adversity.

Reform is the kingly way. How can leather enterprises use CRM to reform and innovate?

1. statistical information CRM for leather market inquiring pulse

Through the deployment of online CRM system, you can view detailed sales orders details, such as: from the beginning of business entry, warehousing, outgoing, corresponding payments and return details will be recorded in detail. In this way, not only can the number of outgoing, warehousing and return details be clear at a glance, but it can also help companies find out the reasons for the return, statistics the market demand, and work out a reasonable marketing plan.

In addition, from the very beginning, a series of processes that get business opportunities to resource conversion and then generate orders will help salesmen manage information through a sales funnel to make a quick and correct decision. Thus, the sales performance and sales volume of enterprises are guaranteed.

2. inventory CRM to build strong backing

Inventory is an important guarantee for product sales. How to keep stock in good condition and keep products in good supply while not selling unsalable? Let's look at how to plan stock reasonably through CRM system.

With the help of CRM system, enterprises can purchase instructions for purchase, sale and outgoing, and then automatically generate relevant Invoicing statements. Through the reports, we can: stock inquiry, stock taking, stock commodity split combination (which can be used for the conversion of different units of the same commodity), stock early warning, inventory adjustment, inventory report loss, overflow and so on for inventory management, reasonable storage, so that the product can be supplied in time and does not produce unmarketable situation, for the needs of the people to build a solid product backing.

3. standardize performance CRM to exclude internal worries for enterprises.

By deploying the 800APP CRM system, the market can be statistically analyzed, and the leather quality can not be up to the requirement to be commissioned to revise and reprocess. The inventory can be stocktaking and the system will be automatically managed in the form of "outgoing warehouse, storage plus". However, the production of leather is inseparable from the support of employees. The management of such a large team is a difficult problem. How did CRM do it in the management of personnel?

The employee information can be managed through the CRM system. With this module, employees can apply for leave, travel application, cost approval and salary details. It helps companies to record attendance and commission, so as to improve the company's sales performance. At the same time, spanparent management of sales performance, rewards and penalties, fair competition, and the promotion of employees' aspirating, and then cut off the company's management problems, solve the "internal worries", and develop at full speed.

By deploying the 800APP CRM system, the leather industry takes advantage of CRM's market management, sales management, performance management, warehouse management, procurement management, sales funnel and a series of functions, breaks through the management bottleneck, reforms the backward management mechanism, eliminates the "internal worries", makes the enterprise management informationization, and then attacks the market comprehensively, occupying the market share.

After a series of reform and innovation, China's leather industry has initially formed a number of specialized production areas and specialized markets characterized by specialization, clear division of labor and outstanding features. It is believed that the adjustment and optimization of management structure through the CRM system will help leather industry to lay the foundation for development.