Hefei: Luxury Brands "Recruit Soldiers" And "Extravagance"

With the upgrading of the department store in Anhui, luxury brands have been expanding again and again. It is understood that there will be a number of international brands entering the provincial capital at the end of the year. Meanwhile, the big names of human resources competition have been launched ahead of time, and the recruitment requirements of "luxury brands" are almost "harsh", which has raised the threshold of related posts.

Industry analysis, this move will also impact the provincial capital.

Luxury brands aim at Hefei

It is reported that the total consumption of luxury goods in China reached about 156 billion yuan last year, but over 50% of them were

"2011 Hurun Wealth Report" shows that last year, the number of millions of billionaires in our province reached 8500, an increase of 1400 from last year, ranking twenty-first in the country.

The surge of the rich has brought huge consumption potential and unlimited business opportunities to luxury consumption.

At present, Versace, MontBlanc, Cartire, Notting Hill, white-collar, Dunhill and other top international brands have successively placed in Hefei Golden Eagle, Wanda, commercial capital, Gulou commercial building and other department stores. Hundreds of CBD also set up "luxury stores", including GUCCI, Burberry, Ferragamo and other famous brand packages.

With the opening of Yintai at the end of the year, a number of international top brands will emerge in the end of this year, including Chaumet, Piaget, Cartier (Zhu Bao), Gucci, Versace, Tod 's, Maxmara, Burberry, SalvatoreFerragamo, EmporioArmani, etc.

Recruitment is harsh.

Recently, dozens of luxury brands, which are about to settle in Hefei, have begun to buy their horses and recruit soldiers locally.

According to the human resources manager of a department store in provincial capital, these international brand recruitment is divided into two parts, one is the brand recruitment, the other is entrustment in the shopping mall collaborative recruitment.

In the recent LV recruitment notice, he said, "in the middle of next year, the first franchised store in Anhui will be opened in Hefei".

The reporter sees that there are three job positions, which are assistant store manager, store manager and store clerk.

As a representative of luxury goods, LV's recruiting plan is also very big.

The assistant manager's recruitment requirements are all in English, so that applicants who do not know English are automatically automatically dropped by "PASS".

The head of a store requires a full-time bachelor degree or above, with overseas study and work experience preferable. Most people can achieve the standard alone, but not a later one will keep a group of people out of the door. "More than five years of experience in luxury goods retail or international high star hotels and other related service industries".

As for ordinary shop assistants, LV also requires more than two years of experience in luxury retail or international high star hotels.

High salary stimulates practitioners upgrading

According to a senior executive who is in charge of luxury brand recruitment, there are more than 1 thousand high-end brand salesmen in Hefei's retail industry, and only 200~300 people in luxury brand sales.

And the recent big name "work experience" requirement will undoubtedly accelerate the flow of this part of outstanding talents.

The personage introduces, the object of luxury brand recruitment is mainly divided into three kinds: one is from other areas, for some of the higher middle level jobs; the other is the downgrade selection, for example, in other stores as a store manager, after being recruited by luxury brands can only be ordinary salesmen; three is to train excellent, for some exceptional admission, the system is trained by the brand.

"With the large number of brands settled in succession, the employment standard of our province's retail industry will be raised, and the number of luxury brand retailers will be refreshed so as to accelerate the overall upgrading of services."

Insiders pointed out that the stimulation of luxury brands to employees is reflected in the brand's fall and income.

According to industry sources, on the income side, luxury brands are also willing to "bloodletting". The monthly sales of ordinary salesmen generally exceed 5000 yuan, and the base salary is two times more than that of the general brand salesperson.

To achieve self upgrading, employees must improve their professional qualities.