Shopping Festival: Clothing Exhibitors Are Struggling

In the Convention and Exhibition Center, a fashionable winter Shopping Festival was officially launched today. Hundreds of thousands of enterprises from all over the country have brought in hundreds of thousands of businesses. Exhibitor Product. Ms. Zhu, the clothing exhibitor from Zhejiang, has been exhibiting for the fifth time, but Ms. Zhu is not very sure about the performance this year. Since this year, the price of raw materials has increased by 10%, including logistics, workers' wages and so on. Management Encountered great difficulties.

Although the CPI index of Shenzhen has shown a downward trend in the past two months, people's willingness to consume is still not strong. consumer goods The shrinking of the market leads to the increasingly poor living environment of the sales terminals. Many exhibitors said that in order to retain customers, they did not dare to make substantial increases in prices of goods, and profit margins were squeezed.

In order to cope with the current predicament, most exhibitors have adopted a strategy of small profits but quick turnover. Mr. Pan, a exhibitor from Beijing, told reporters that since the market in the first half of the year was very low, the backlog of inventory at the end of this year was more than double that of last year. In order to free up inventory, Mr. Pan has gone to less than ten cities from south to North. For profit, Mr. Pan has not dared to hope. Now he hopes to get the money back as soon as possible.

At the shopping festival, reporters noticed that the expenditure of clothing consumption was generally tightened this year. Many people said that the number of new clothes purchased this year is less than in previous years, and the number of shopping malls is also greatly reduced. Shopping Festival is just to get rid of the cheap goods. In the environment of high prices, all consumption must be considered before.